Zavvi Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Zavvi's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zavvi.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Zavvi

App Name : Zavvi

Logo：

OS : Android

Network : Google Ads(Admob),Facebook,Audience Network

Developer : THG (The Hut Group)

Publisher : Instagram,قاموس تركي عربي وبالعكس‎,Facebook,Jigsaw Puzzle for Kids,Husky Wallpaper,Magneto-Scope,Animal Jigsaw Puzzles for Kids

Total creative ads during the time period : 36

Duration : 399

Popularity : 3,970

Check ASO Keywords of Zavvi

2. Zavvi’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zavvi in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Zavvi in the recent period. As of 2021-05-25, among the Zavvi‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 25.0%, Carousel category's proportion is 25.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, Zavvi's the proportion of networks impressions are placed like this:

Facebook's proportion is 25.0%,

Audience Network's proportion is 25.0%,

Instagram's proportion is 25.0%,

Messenger's proportion is 25.0%,

's proportion is .

In the date of 2021-05-25, Zavvi‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Zavvi

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zavvi. We can see some advertising trends.

Top 1 Ad Creative of Zavvi

Ad Details ：

Headline ：Zavvi App On Android

Text ：Download The Zavvi App On The Play Store

Top 2 Ad Creative of Zavvi

Ad Details ：

Headline ：Zavvi App On Android

Text ：Download The Zavvi App On The Play Store

Top 3 Ad Creative of Zavvi

Ad Details ：

Headline ：Zavvi App On Android

Text ：Download The Zavvi App On The Play Store

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Zavvi in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Zavvi's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Zavvi, you can click the app name below to view related reports, or you can find more info in ASOTools.

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