Firefly Health Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Firefly Health's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Firefly Health.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Firefly Health
App Name : Firefly Health
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Firefly Health
Publisher : Instagram,YouCam Nails - Manicure Salon for Custom Nail Art,Fotor - Photo Editor&Collage,Height Increase Exercises,Women Burqa Photo Montage,Facebook
Total creative ads during the time period : 81
Duration : 580
Popularity : 8,070
Check ASO Keywords of Firefly Health
2. Firefly Health’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Firefly Health in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Firefly Health in the recent period. As of 2021-01-15, among the Firefly Health‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-15, Firefly Health's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-01-15, Firefly Health‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Firefly Health
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Firefly Health. We can see some advertising trends.
Top 1 Ad Creative of Firefly Health
Ad Details ：
Headline ：Virtual Primary Care for Massachusetts Residents
Text ：With the HIPAA-compliant Firefly Health app, Massachusetts-based patients can connect directly to a certified doctor or nurse practitioner quickly through chat or video. You’ll have access to a dedicated care team that works to help you be your healthiest you. Continuous, proactive, and highly-...
Top 2 Ad Creative of Firefly Health
Ad Details ：
Headline ：Virtual Primary Care for Massachusetts Residents
Text ："Firefly Health is a new primary healthcare service that makes it simpler and more convenient for patients to obtain medical help and manage their health. Through the Firefly Health app, patients can schedule a virtual visit with a Firefly Health doctor or message their own team of Firefly healthcar...
Top 3 Ad Creative of Firefly Health
Ad Details ：
Headline ：Telehealth App for Massachusetts Residents
Text ："Firefly Health is a new primary healthcare service that makes it simpler and more convenient for patients to obtain medical help and manage their health. Through the Firefly Health app, patients can schedule a virtual visit with a Firefly Health doctor or message their own team of Firefly healthcar...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 165 | 59 | 60 |
| Popularity | 527 | 192 | 192 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 4 | 2 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Firefly Health in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Firefly Health's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Firefly Health, you can click the app name below to view related reports, or you can find more info in ASOTools.