First Step Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the First Step's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps First Step.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of First Step
App Name : First Step
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Ticimax
Publisher : Facebook,Instagram,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 114
Duration : 409
Popularity : 8,518
Check ASO Keywords of First Step
2. First Step’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser First Step in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of First Step in the recent period. As of 2021-02-26, among the First Step‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-26, First Step's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-02-26, First Step‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of First Step
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of First Step. We can see some advertising trends.
Top 1 Ad Creative of First Step
Ad Details ：
Headline ：Simli Panduf
Text ：Küçük hanımların evde de şık olmasını istediğimiz için böyle pırıltılı ve ışıltılı bir panduf koleksiyonu hazırladık!
Top 2 Ad Creative of First Step
Ad Details ：
Headline ：Simli Panduf
Text ：Küçük hanımların evde de şık olmasını istediğimiz için böyle pırıltılı ve ışıltılı bir panduf koleksiyonu hazırladık!
Top 3 Ad Creative of First Step
Ad Details ：
Headline ：Elde Yıkanabilir Maske
Text ：%100 pamuklu elde yıkanabilir maskelerimiz hem annelerimize hem de çocuklarımıza kolaylık sağlıyor!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 21 | 21 | 21 |
| Popularity | 106 | 106 | 106 |
| Dimensions | 480 x 600 | 480 x 600 | 480 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Turkey | Turkey | Turkey |
| Language | Turkish | Turkish | Turkish |
Through the above analysis, we can see that the most effective channel for First Step in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free First Step's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to First Step, you can click the app name below to view related reports, or you can find more info in ASOTools.