FirstBank Digital Banking App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FirstBank Digital Banking App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FirstBank Digital Banking App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FirstBank Digital Banking App
App Name : FirstBank Digital Banking App
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : FirstBank Puerto Rico
Publisher : Instagram,Facebook,Blue Light Filter - Night Mode, Night Shift,Water Drink Reminder,Fotor - Photo Editor&Collage,地铁跑酷 - 官方中文版
Total creative ads during the time period : 259
Duration : 625
Popularity : 45,485
Check ASO Keywords of FirstBank Digital Banking App
2. FirstBank Digital Banking App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FirstBank Digital Banking App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FirstBank Digital Banking App in the recent period. As of 2021-03-09, among the FirstBank Digital Banking App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-09, FirstBank Digital Banking App's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-09, FirstBank Digital Banking App‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of FirstBank Digital Banking App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FirstBank Digital Banking App. We can see some advertising trends.
Top 1 Ad Creative of FirstBank Digital Banking App
Ad Details ：
Headline ：Pagos en línea
Text ：Descubre la manera más conveniente de realizar tus pagos de facturas, préstamos, tarjetas de crédito y líneas de crédito.
Top 2 Ad Creative of FirstBank Digital Banking App
Ad Details ：
Headline ：Pagos en línea
Text ：Descubre la manera más conveniente de realizar tus pagos de facturas, préstamos, tarjetas de crédito y líneas de crédito.
Top 3 Ad Creative of FirstBank Digital Banking App
Ad Details ：
Headline ：Transfiere entre cuentas
Text ：Con Tu Banca Digital tienes la flexibilidad de realizar transferencias entre tus cuentas u otras cuentas de FirstBank con seguridad. Oprime y conoce más.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 108 | 108 | 108 |
| Popularity | 809 | 808 | 808 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Puerto Rico | Puerto Rico | Puerto Rico |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for FirstBank Digital Banking App in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free FirstBank Digital Banking App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FirstBank Digital Banking App, you can click the app name below to view related reports, or you can find more info in ASOTools.