Fitbit Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Fitbit's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Fitbit.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Fitbit
App Name : Fitbit
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Fitbit, Inc.
Publisher : Instagram,Facebook,Healthy recipes - Healthy food cooking,Pedometer - Track My Steps,Salad Recipes,7 Minute Workout,Mutton Recipes Tips in Tamil
Total creative ads during the time period : 69
Duration : 1,740
Popularity : 9,688
Check ASO Keywords of Fitbit
2. Fitbit’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Fitbit in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Fitbit in the recent period. As of 2021-05-18, among the Fitbit‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 57.14%, Playable Ads category's proportion is 0.0%, Image category's proportion is 42.86%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-18, Fitbit's the proportion of networks impressions are placed like this:
Facebook's proportion is 47.91%,
Messenger's proportion is 29.9%,
Instagram's proportion is 22.19%,
's proportion is ,
's proportion is .
In the date of 2021-05-18, Fitbit‘s network with the most ads is Messenger and its proportion is 42.86%.
3. Top 3 Ad Creative Analysis of Fitbit
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Fitbit. We can see some advertising trends.
Top 1 Ad Creative of Fitbit
Ad Details ：
Headline ：B4B Virtual Challenge (Walk/Run/Ride) – bike4bibles
Text ：A virtual event created in response to the COVID Crisis. Help people facing homelessness, hunger and other challenges.
Top 2 Ad Creative of Fitbit
Ad Details ：
Headline ：Fitbit App
Text ：FREE 90-Day Trial
Top 3 Ad Creative of Fitbit
Ad Details ：
Headline ：BNP Paribas Fortis België
Text ：Betaal contactloos met je Fitbit-smartwatch, want contact vermijden is nu meer dan ooit essentieel.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 164 | 291 | 216 |
| Popularity | 975 | 973 | 873 |
| Dimensions | 1080 x 1080 | 512 x 250 | 640 x 640 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 1 | 2 | 2 |
| Countries | Canada | United Kingdom,United States,Australia,Canada | Netherlands,Suriname |
| Language | English | English | Dutch |
Through the above analysis, we can see that the most effective channel for Fitbit in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Fitbit's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Fitbit, you can click the app name below to view related reports, or you can find more info in ASOTools.