Fitbit Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Fitbit’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Fitbit.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Fitbit

App Name : Fitbit

Logo

Fitbit-SocialPeta

OS : Android

Network : Facebook,Audience Network,Google Ads(Admob)

Developer : Fitbit, Inc.

Publisher : Healthy recipes - Healthy food cooking,7 Minute Workout,Mutton Recipes Tips in Tamil

Total creative ads during the time period : 35

Duration : 1,466

Popularity : 2,832

2. Fitbit’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Fitbit in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Fitbit in the recent period. As of 2020-08-17, among the Fitbit‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-17, Fitbit’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 72.73%,

Instagram’s proportion is 13.64%,

Messenger’s proportion is 13.64%,

’s proportion is ,

’s proportion is .

In the date of 2020-08-17, Fitbit‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Fitbit

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Fitbit. We can see some advertising trends.

Top 1 Ad Creative of Fitbit

Ad Details :

Headline :FREE 90-Day Trial

Text :Start a free 90-day trial of Fitbit Premium for personalized guidance, customized health programs and 240+ video workouts you can do at home. Say hello to one of the world’s leading apps for health and fitness. Use the Fitbit app on it’s own to join our community, track basic stats and stay moti...

Top 2 Ad Creative of Fitbit

Ad Details :

Headline :FREE Fitbit Premium Trial

Text :Start a free 90-day trial of Fitbit Premium for personalized guidance, customized health programs and 240+ video workouts you can do at home. Say hello to one of the world’s leading apps for health and fitness. Use the Fitbit app on it’s own to join our community, track basic stats and stay moti...

Top 3 Ad Creative of Fitbit

Ad Details :

Headline :FREE Fitbit Premium Trial

Text :Start a free 90-day trial of Fitbit Premium for personalized guidance, customized health programs and 240+ video workouts you can do at home. Say hello to one of the world’s leading apps for health and fitness. Use the Fitbit app on it’s own to join our community, track basic stats and stay moti...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 102 45 45
Popularity 373 235 234
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 2 1 1
Countries United States United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for Fitbit in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Fitbit’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Fitbit, you can click the app name below to view related reports.