Fix Price Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Fix Price's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Fix Price.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Fix Price
App Name : Fix Price
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Fix Price Russia
Publisher : Instagram,Facebook,推方块 － 经典推箱子解谜华容道手游,Ice Princess Face Paint Salon,Hush Little Baby - Fun Activities and Sing Along,Timhop™ Asian Dating,Lane Racing,拳击迷 - 最大的拳击/搏击社群,Flick Shoot 2
Total creative ads during the time period : 525
Duration : 522
Popularity : 33,217
Check ASO Keywords of Fix Price
2. Fix Price’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Fix Price in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Fix Price in the recent period. As of 2021-05-10, among the Fix Price‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-10, Fix Price's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-10, Fix Price‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Fix Price
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Fix Price. We can see some advertising trends.
Top 1 Ad Creative of Fix Price
Ad Details ：
Headline ：
Text ：Тысячи товаров по низким ценам
Top 2 Ad Creative of Fix Price
Ad Details ：
Headline ：Самовывоз в Fix Price!
Text ：Экономьте время и совершайте покупки в интернет-магазине Fix Price! Оформляйте заказ с бесплатным самовывозом!
Top 3 Ad Creative of Fix Price
Ad Details ：
Headline ：Самовывоз в Fix Price!
Text ：Экономьте время и совершайте покупки в интернет-магазине Fix Price! Оформляйте заказ с бесплатным самовывозом!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 37 | 55 | 55 |
| Popularity | 182 | 171 | 171 |
| Dimensions | 224 x 400 | 1151 x 2048 | 1151 x 2048 |
| Creative Type | Video | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 2 | 2 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Fix Price in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Fix Price's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Fix Price, you can click the app name below to view related reports, or you can find more info in ASOTools.