San Francisco Chronicle Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the San Francisco Chronicle's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps San Francisco Chronicle.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of San Francisco Chronicle
App Name : San Francisco Chronicle
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Hearst Newspapers
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,GulogGratis,开箱模拟器 for 皇室战争,我的安吉拉,appsGratis
Total creative ads during the time period : 159
Duration : 1,481
Popularity : 32,712
Check ASO Keywords of San Francisco Chronicle
2. San Francisco Chronicle’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser San Francisco Chronicle in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of San Francisco Chronicle in the recent period. As of 2021-05-26, among the San Francisco Chronicle‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, San Francisco Chronicle's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.17%,
Audience Network's proportion is 33.9%,
Facebook's proportion is 15.93%,
's proportion is ,
's proportion is .
In the date of 2021-05-26, San Francisco Chronicle‘s network with the most ads is Instagram and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of San Francisco Chronicle
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of San Francisco Chronicle. We can see some advertising trends.
Top 1 Ad Creative of San Francisco Chronicle
Ad Details ：
Headline ：Will the PG&E power shut-offs affect you?
Text ：If you're worried about the coming PG&E power outages, the Chron has a handy address lookup tool to see if your home is in one of the affected zones:
https://projects.sfchronicle.com/trackers/power-outages/?fbclid=IwAR39yCnXO12ZTbBTeEPipeNQEJL7-J9wJvXH0oi6oEaClO5yS5htCI3JgkY
Top 2 Ad Creative of San Francisco Chronicle
Ad Details ：
Headline ：San Francisco Chronicle App
Text ：Our revamped iOS app features: • Up-to-the-minute breaking news from our award-winning newsroom • Top headlines you can browse or read in full so you’ll always be in-the-know • Get the news you want as it breaks by opting in for push notifications • The latest sports scores, stats and n...
Top 3 Ad Creative of San Francisco Chronicle
Ad Details ：
Headline ：San Francisco Chronicle
Text ：Our revamped iOS app features: • Up-to-the-minute breaking news from our award-winning newsroom • Top headlines you can browse or read in full so you’ll always be in-the-know • Get the news you want as it breaks by opting in for push notifications • The latest sports scores, stats and n...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 367 | 114 | 114 |
| Popularity | 999 | 869 | 869 |
| Dimensions | 1600 x 774 | 1000 x 667 | 2048 x 2048 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for San Francisco Chronicle in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free San Francisco Chronicle's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to San Francisco Chronicle, you can click the app name below to view related reports, or you can find more info in ASOTools.