San Francisco Chronicle Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the San Francisco Chronicle’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps San Francisco Chronicle.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of San Francisco Chronicle
App Name : San Francisco Chronicle
Logo：
OS : iOS
Network : Facebook,Audience Network,Twitter
Developer : Hearst Newspapers
Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,开箱模拟器 for 皇室战争,My Talking Angela,appsGratis,OLX Clasificados,Un día más culto
Total creative ads during the time period : 83
Duration : 1,214
Popularity : 30,230
2. San Francisco Chronicle’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser San Francisco Chronicle in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of San Francisco Chronicle in the recent period. As of 2020-08-31, among the San Francisco Chronicle‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, San Francisco Chronicle’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 28.38%,
Instagram’s proportion is 28.38%,
Messenger’s proportion is 28.38%,
Audience Network’s proportion is 14.86%,
’s proportion is .
In the date of 2020-08-31, San Francisco Chronicle‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of San Francisco Chronicle
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of San Francisco Chronicle. We can see some advertising trends.
Top 1 Ad Creative of San Francisco Chronicle
Ad Details ：
Headline ：The 11 biggest Bay Area transportation projects — and when they’ll be done
Text ：While the problem of crowded public transit and highways is unlikely to be solved any time soon, here’s a rundown of major Bay Area transportation projects that should make a difference.
Top 2 Ad Creative of San Francisco Chronicle
Ad Details ：
Headline ：Truth telling as generosity in the San Francisco Fringe Festival
Text ：Theater Truth telling as generosity in the San Francisco Fringe Festival Lily Janiak September 8, 2019 Updated: September 8, 2019, 12:20 pm Magician Ryan Kane performs a card trick for Ashley Springer and Anil Nair in the Exit Cafe at the annual San Francisco Fringe Festival. Photo: Nick Otto, Speci...
Top 3 Ad Creative of San Francisco Chronicle
Ad Details ：
Headline ：Will the PG&E power shut-offs affect you?
Text ：This map shows zones in the Bay Area that PG&E has flagged for precautionary power shut-offs. Enter your address to see if your house falls inside one of these zones.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 316 | 245 | 164 |
| Popularity | 999 | 998 | 972 |
| Dimensions | 1200 x 630 | 700 x 500 | 1600 x 774 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,United States,Australia,Canada | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for San Francisco Chronicle in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free San Francisco Chronicle’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to San Francisco Chronicle, you can click the app name below to view related reports.