FLOWE – Pay better, be better Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FLOWE – Pay better, be better's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FLOWE – Pay better, be better.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FLOWE – Pay better, be better
App Name : FLOWE – Pay better, be better
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Flowe S.p.A. Società Benefit
Publisher : Instagram,Facebook,ছোটদের ছড়া (Bangla Rhyme),Metal detector - Gold Finder,Chess Middlegame IV,Adding Tiles -Adding game
Total creative ads during the time period : 479
Duration : 268
Popularity : 51,139
Check ASO Keywords of FLOWE – Pay better, be better
2. FLOWE – Pay better, be better’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FLOWE – Pay better, be better in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FLOWE – Pay better, be better in the recent period. As of 2021-03-15, among the FLOWE – Pay better, be better‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.29%, Playable Ads category's proportion is 0.0%, Image category's proportion is 85.71%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, FLOWE – Pay better, be better's the proportion of networks impressions are placed like this:
Audience Network's proportion is 25.65%,
Instagram's proportion is 25.65%,
Messenger's proportion is 25.65%,
Facebook's proportion is 23.04%,
's proportion is .
In the date of 2021-03-15, FLOWE – Pay better, be better‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of FLOWE – Pay better, be better
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FLOWE – Pay better, be better. We can see some advertising trends.
Top 1 Ad Creative of FLOWE – Pay better, be better
Ad Details ：
Headline ：Flowe, il conto online ad impatto zero
Text ：Fai la differenza, aprendo un conto green! Flowe ha creato un nuovo ecosistema in cui ognuno di noi, si impegna ad avere uno stile di vita più sostenibile e a prendersi cura dell’ambiente che ci circonda
🤙 Cosa ti dà Flowe?
✔️ Conto green
✔️ Carta di legno
✔️ Canone mensile a costo zero
✔️ Prelievi ATM area euro gratis
✔️ Buoni e sconti per centinaia di siti
👉 Fai tap per scoprire di più. Il conto che ti aiuta a sviluppare il tuo potenziale prendendoti cura del pianeta.
Messaggio pubblicitario per finalità promozionale: Per tutte le info e costi vai su flowe.com e consulta il Foglio Informativo e le norme contrattuali sulla sezione Trasparenza.
Top 2 Ad Creative of FLOWE – Pay better, be better
Ad Details ：
Headline ：Ottieni Gift Card Decathlon con il nuovo conto online Flowe
Text ：Tieni in forma il fisico e la mente, con le pillole di saggezza di Flowe!
Apri il nuovo conto online Flowe e raccogli tantissime gemme da convertire in Gift Card Decathlon
🤙 Cosa puoi avere con Flowe?
✔️ Gift Card Decathlon
✔️ Carta di legno
✔️ Canone mensile a costo zero
✔️ Prelievi ATM area euro gratis
👉 Fai tap per scoprire di più
Messaggio pubblicitario con finalità promozionale: Iniziativa valida fino al 31 dicembre 2020. Per info e condizioni vai su flowe.com sez. Trasparenza e vedi il Regolamento “Arcadia” (per comportamenti premianti e soglie conversione gemme) e il Foglio Informativo e Norme (per costi sul conto).
Top 3 Ad Creative of FLOWE – Pay better, be better
Ad Details ：
Headline ：Ottieni Gift Card Decathlon con il nuovo conto online Flowe
Text ：Tieni in forma il fisico e la mente, con le pillole di saggezza di Flowe!
Apri il nuovo conto online Flowe e raccogli tantissime gemme da convertire in Gift Card Decathlon
🤙 Cosa puoi avere con Flowe?
✔️ Gift Card Decathlon
✔️ Carta di legno
✔️ Canone mensile a costo zero
✔️ Prelievi ATM area euro gratis
👉 Fai tap per scoprire di più
Messaggio pubblicitario con finalità promozionale: Iniziativa valida fino al 31 dicembre 2020. Per info e condizioni vai su flowe.com sez. Trasparenza e vedi il Regolamento “Arcadia” (per comportamenti premianti e soglie conversione gemme) e il Foglio Informativo e Norme (per costi sul conto).
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 78 | 53 | 53 |
| Popularity | 574 | 308 | 307 |
| Dimensions | 400 x 400 | 426 x 392 | 426 x 392 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Italy | San Marino,Italy | San Marino,Italy |
| Language | Italian | Italian | Italian |
Through the above analysis, we can see that the most effective channel for FLOWE – Pay better, be better in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free FLOWE – Pay better, be better's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FLOWE – Pay better, be better, you can click the app name below to view related reports, or you can find more info in ASOTools.