Focus Italia Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Focus Italia’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Focus Italia.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Focus Italia

App Name : Focus Italia


Focus Italia-SocialPeta

OS : Android

Network : Facebook,Audience Network,Instagram

Developer : Mondadori Scienza S.p.A.

Publisher :

Total creative ads during the time period : 18

Duration : 579

Popularity : 5,846

2. Focus Italia’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Focus Italia in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Focus Italia in the recent period. As of 2020-09-06, among the Focus Italia‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Focus Italia’s the proportion of networks impressions are placed like this:

Messenger’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Focus Italia‘s network with the most ads is Messenger and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Focus Italia

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Focus Italia. We can see some advertising trends.

Top 1 Ad Creative of Focus Italia

Ad Details :

Headline :Dopo le Età della Pietra, del Bronzo e del Ferro: l'Età della Plastica

Text :L'inquinamento da plastica è ufficialmente entrato nella stratificazione fossile: i frammenti di questo materiale nei sedimenti oceanici sono raddoppiati ogni 15 anni, dal secondo dopoguerra ad oggi.

Top 2 Ad Creative of Focus Italia

Ad Details :

Headline :Dal campo alla pattumiera, lo spreco di cibo vale 16 miliardi l'anno

Text :16 ottobre, World Food Day, la Giornata mondiale dell'alimentazione: i nuovi dati sullo spreco alimentare in Italia e le iniziative in corso.

Top 3 Ad Creative of Focus Italia

Ad Details :

Headline :Inquinamento da plastica: due nuovi tipi di minacce -

Text :Si chiamano plasticrust e pyroplastic, sono le nuove facce dell'inquinamento da plastica: sono state già rilevate in Toscana

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 326 410 198
Popularity 999 999 993
Dimensions 630 x 376 630 x 419 630 x 371
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Italy Italy,San Marino Italy
Language Italian Italian Italian

Through the above analysis, we can see that the most effective channel for Focus Italia in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Focus Italia’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Focus Italia, you can click the app name below to view related reports.