SpotOn Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the SpotOn’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SpotOn.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of SpotOn

App Name : SpotOn

Logo

SpotOn-SocialPeta

OS : iOS

Network : Twitter,Facebook,Instagram

Developer : SpotOn

Publisher : MakeupPlus

Total creative ads during the time period : 168

Duration : 472

Popularity : 10,023

2. SpotOn’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser SpotOn in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of SpotOn in the recent period. As of 2020-09-04, among the SpotOn‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 50.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, SpotOn’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 95.02%,

Instagram’s proportion is 4.98%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-04, SpotOn‘s network with the most ads is Facebook and its proportion is 75.0%.

3. Top 3 Ad Creative Analysis of SpotOn

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SpotOn. We can see some advertising trends.

Top 1 Ad Creative of SpotOn

Ad Details :

Headline :4 Steps to Improving Your Online Reputation

Text :Here are four key steps to turn your online reviews into an asset that can actually boost your revenue between 5% - 9%, on average ➔ https://t.co/JODvGigiXe #OnlineReputation #Reviews #ReviewManagement #SmallBusiness #SMB

Top 2 Ad Creative of SpotOn

Ad Details :

Headline :Infographic – A 6-Step Guide to Small Business Marketing

Text :Marketing is a continual challenge for small businesses, but it doesn't have to be difficult, particularly with new digital marketing tools. Use this infographic as your 6-step guide to marketing...

Top 3 Ad Creative of SpotOn

Ad Details :

Headline :Creating New Revenue Streams During The Pandemic

Text :Here are a few ideas that can help you create new revenue streams for your business during the COVID-19 pandemic.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 175 87 46
Popularity 544 270 245
Dimensions 1068 x 480 1068 x 480 1068 x 480
Creative Type Image Image Image
Network Twitter Twitter Instagram
Related Ads 3 2 1
Countries Australia,Canada,United Kingdom,United States Australia,Canada,United Kingdom,United States United States
Language English English English

Through the above analysis, we can see that the most effective channel for SpotOn in recent advertising is Twitter, and the main creative type is Image.

In conclusion: The above is a free SpotOn’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to SpotOn, you can click the app name below to view related reports.