SpotOn Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the SpotOn's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps SpotOn.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of SpotOn
App Name : SpotOn
Logo：
OS : Android
Network : Twitter,Facebook,Instagram
Developer : SpotOn, Inc.
Publisher : Instagram,Facebook,MakeupPlus - Virtual Makeup
Total creative ads during the time period : 262
Duration : 733
Popularity : 17,893
Check ASO Keywords of SpotOn
2. SpotOn’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser SpotOn in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of SpotOn in the recent period. As of 2021-05-23, among the SpotOn‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, SpotOn's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-23, SpotOn‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of SpotOn
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of SpotOn. We can see some advertising trends.
Top 1 Ad Creative of SpotOn
Ad Details ：
Headline ：4 Steps to Improving Your Online Reputation
Text ：Here are four key steps to turn your online reviews into an asset that can actually boost your revenue between 5% - 9%, on average ➔ https://t.co/JODvGigiXe #OnlineReputation #Reviews #ReviewManagement #SmallBusiness #SMB
Top 2 Ad Creative of SpotOn
Ad Details ：
Headline ：Online Ordering with SpotOn
Text ：
Top 3 Ad Creative of SpotOn
Ad Details ：
Headline ：Infographic – A 6-Step Guide to Small Business Marketing
Text ：Marketing is a continual challenge for small businesses, but it doesn't have to be difficult, particularly with new digital marketing tools. Use this infographic as your 6-step guide to marketing...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 175 | 58 | 92 |
| Popularity | 539 | 348 | 292 |
| Dimensions | 1068 x 480 | 400 x 224 | 1068 x 480 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 3 | 1 | 2 |
| Countries | Canada,United Kingdom,Australia,United States | United States,Mexico | United Kingdom,United States,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for SpotOn in recent advertising is Twitter, and the main creative type is Image.
In conclusion: The above is a free SpotOn's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to SpotOn, you can click the app name below to view related reports, or you can find more info in ASOTools.