Folia Health Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Folia Health's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Folia Health.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Folia Health
App Name : Folia Health
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : FOLIA HEALTH, INC
Publisher : Instagram,Facebook
Total creative ads during the time period : 51
Duration : 532
Popularity : 11,764
Check ASO Keywords of Folia Health
2. Folia Health’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Folia Health in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Folia Health in the recent period. As of 2021-05-24, among the Folia Health‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, Folia Health's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.01%,
Instagram's proportion is 26.01%,
Messenger's proportion is 24.56%,
Audience Network's proportion is 23.43%,
's proportion is .
In the date of 2021-05-24, Folia Health‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Folia Health
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Folia Health. We can see some advertising trends.
Top 1 Ad Creative of Folia Health
Ad Details ：
Headline ：Track Your Health With Folia
Text ：For the immune compromised, Folia is a free app that helps you track and monitor your symptoms.
Top 2 Ad Creative of Folia Health
Ad Details ：
Headline ：Track Your Health With Folia
Text ：For the immune compromised, Folia is a free app that helps you track and monitor your symptoms.
Top 3 Ad Creative of Folia Health
Ad Details ：
Headline ：Track Your Health With Folia
Text ：For the immune compromised, Folia is a free app that helps you track and monitor your symptoms.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 122 | 122 | 122 |
| Popularity | 371 | 366 | 365 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 6 | 7 | 7 |
| Countries | United States,Canada,United Kingdom,Australia | United States,Canada,United Kingdom,Australia | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Folia Health in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Folia Health's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Folia Health, you can click the app name below to view related reports, or you can find more info in ASOTools.