LiveRun Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LiveRun's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LiveRun.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LiveRun
App Name : LiveRun
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : LiveRun
Publisher : Instagram,Facebook
Total creative ads during the time period : 82
Duration : 378
Popularity : 21,368
Check ASO Keywords of LiveRun
2. LiveRun’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LiveRun in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LiveRun in the recent period. As of 2021-03-16, among the LiveRun‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 25.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, LiveRun's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.17%,
Audience Network's proportion is 22.31%,
Messenger's proportion is 22.3%,
Instagram's proportion is 22.22%,
's proportion is .
In the date of 2021-03-16, LiveRun‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of LiveRun
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LiveRun. We can see some advertising trends.
Top 1 Ad Creative of LiveRun
Ad Details ：
Headline ：
Text ：自宅ヨガでリラックス。
家から参加できるので、人の目も気にならない。
トレーナーがあなたの名前を呼びながら、
声だけであなたのヨガを生指導。
日本全国の仲間と一緒に。
＃ライブラン #自宅ヨガ #ヨガ
Top 2 Ad Creative of LiveRun
Ad Details ：
Headline ：
Text ：自宅ヨガでリラックス。
家から参加できるので、人の目も気にならない。
トレーナーがあなたの名前を呼びながら、
声だけであなたのヨガを生指導。
日本全国の仲間と一緒に。
＃ライブラン #自宅ヨガ #ヨガ
Top 3 Ad Creative of LiveRun
Ad Details ：
Headline ：トレーナーの声だけをもとに自宅ヨガ
Text ：自宅ヨガでリラックス。
家から参加できるので、人の目も気にならない。
トレーナーがあなたの名前を呼びながら、
声だけであなたのヨガを生指導。
日本全国の仲間と一緒に。
＃ライブラン #自宅ヨガ #ヨガ
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 229 | 183 | 183 |
| Popularity | 990 | 968 | 966 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 3 | 2 | 2 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for LiveRun in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free LiveRun's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LiveRun, you can click the app name below to view related reports, or you can find more info in ASOTools.