ZA Bank Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ZA Bank's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ZA Bank.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ZA Bank
App Name : ZA Bank
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : ZA Bank Limited
Publisher : Instagram,Facebook,Bollywood Movies Quiz-Guess so,MagnoJuegos 5-EN-1,Scan & Translate+ Text grabber,FO3 데이터
Total creative ads during the time period : 330
Duration : 336
Popularity : 31,861
Check ASO Keywords of ZA Bank
2. ZA Bank’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ZA Bank in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ZA Bank in the recent period. As of 2021-03-16, among the ZA Bank‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, ZA Bank's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.73%,
Audience Network's proportion is 27.33%,
Instagram's proportion is 26.88%,
Messenger's proportion is 12.07%,
's proportion is .
In the date of 2021-03-16, ZA Bank‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of ZA Bank
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ZA Bank. We can see some advertising trends.
Top 1 Ad Creative of ZA Bank
Ad Details ：
Headline ：ZA 活期Go | 全城最高活期存款年利率
Text ：無門檻，立即開戶，逐日計息，每月派息，即存即賺！
Top 2 Ad Creative of ZA Bank
Ad Details ：
Headline ：ZA Card 全港第一張由你自訂號碼Visa卡登場
Text ：【ZA Bank特約】ZA Card 💳 全港第一張由你自訂號碼Visa卡登場
呢個世代要與眾‧不同，就梗係要連張銀行卡都要獨一無二啦！
ZA Card作為全港第一張可以自訂卡號嘅Visa 扣賬卡，唔單止可以俾你自己揀卡上最後6️⃣ 位數字，擁有一張真真正正屬於你嘅銀行卡，仲有好多精彩功能同優惠，令你理財更 easy︰
💰不設年費、利息同逾期費用，簽賬時直接從活期賬戶扣賬
🍏 全面支援Apple Pay
🍜 Deliveroo 叫外賣最高 11% 現金回贈*
🛍️ 網上簽賬最高 6% 現金回贈**
☕ 多間精品咖啡店買一送一優惠^
仲等？快啲去出卡，揀你嘅心水號碼啦: https://bank.za.group/hk/za-card
#ZABank #香港第一間虛擬銀行 #與眾不同 #虛擬銀行 #ZACard
*推廣活動日期為 2020 年 10 月 19 日至 2021 年 1 月 31 日（包括首尾兩日）。回贈將以 ZA Coin 形式發放，於Deliveroo戶戶送每簽賬 HKD 1 可獲得 11 個 ZA Coin，而每 100 個 ZA Coin 可兌換現金 HKD 1。用戶須將 ZA Bank 賬戶連結至 ZA Coin 賬戶（ZA Coin是由眾安國際金融服務有限公司營運的第三方獎勵計劃），才可參與有關回贈獎賞活動。每月可賺取的 ZA Coin 上限為 20,000 個 （即可兌換成 HKD 200）。受條款及細則約束: https://bit.ly/378pO7n
**推廣活動日期為 2020 年 10 月 19 日至 2021 年 1 月 31 日（包括首尾兩日）。回贈將以 ZA Coin 形式發放，每 HKD 1 網上合資格簽賬可獲得 6 個 ZA Coin，而每 100 個 ZA Coin 可兌換現金 HKD 1。用戶須將 ZA Bank 賬戶連結至 ZA Coin 賬戶（ZA Coin是由眾安國際金融服務有限公司營運的第三方獎勵計劃），才可參與有關回贈獎賞活動。每月可賺取的 ZA Coin 上限為 20,000 個 （即可兌換成 HKD 200）。受條款及細則約束: https://bit.ly/378pO7n
^由即日至 2021 年 1 月 14 日，憑 ZA Card 於特選商戶購買咖啡，即享買一送一優惠。每日限用優惠一次，名額有限，先到先得。受條款及細則約束: https://bit.ly/3j24dzJ
Top 3 Ad Creative of ZA Bank
Ad Details ：
Headline ：ZA Card 網上簽賬 6% 現金回贈
Text ：【ZA Bank特約】 用ZA Card 網上簽賬 6% 現金回贈
網購啲嘢放晒入cart準備俾錢? 咪住先，記得找數前出返將ZA Card，用佢俾錢即享 6% 現金回贈*，立即出卡，最快5分鐘搞掂，即pay即賺！
了解更多：https://bank.za.group/za-card
#ZABank #香港第一間虛擬銀行 #與眾不同 #虛擬銀行 #ZACard
*推廣活動日期為 2020 年 10 月 19 日至 2021 年 1 月 31 日（包括首尾兩日）。回贈將以 ZA Coin 形式發放，每 HKD 1 網上合資格簽賬可獲得 6 個 ZA Coin，而每 100 個 ZA Coin 可兌換現金 HKD 1。用戶須將 ZA Bank 賬戶連結至 ZA Coin 賬戶（ZA Coin是由眾安國際金融服務有限公司營運的第三方獎勵計劃），才可參與有關回贈獎賞活動。每月可賺取的 ZA Coin 上限為 20,000 個 （即可兌換成 HKD 200）。
受條款及細則約束: https://bit.ly/378pO7n
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 76 | 138 | 67 |
| Popularity | 572 | 429 | 417 |
| Dimensions | 1200 x 628 | 800 x 800 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 31 | 1 |
| Countries | Hong Kong | Hong Kong,Norway,United States,United Kingdom,Australia,Canada | Norway |
| Language | Chinese (Traditional) | Norwegian | Norwegian |
Through the above analysis, we can see that the most effective channel for ZA Bank in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ZA Bank's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ZA Bank, you can click the app name below to view related reports, or you can find more info in ASOTools.