FollowMyHealth® Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FollowMyHealth®'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FollowMyHealth®.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FollowMyHealth®
App Name : FollowMyHealth®
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Allscripts Healthcare Solutions Inc
Publisher : Facebook,Instagram
Total creative ads during the time period : 69
Duration : 696
Popularity : 7,548
Check ASO Keywords of FollowMyHealth®
2. FollowMyHealth®’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FollowMyHealth® in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FollowMyHealth® in the recent period. As of 2021-03-07, among the FollowMyHealth®‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 40.0%, Carousel category's proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-07, FollowMyHealth®'s the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-07, FollowMyHealth®‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of FollowMyHealth®
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FollowMyHealth®. We can see some advertising trends.
Top 1 Ad Creative of FollowMyHealth®
Ad Details ：
Headline ：Auburn Community Hospital | Excellence in Healthcare
Text ：Auburn Community Hospital (ACH) is a not-for-profit, 99-bed acute care facility serving a population of approximately 80,000. With over 95% of the physicians on staff board certified in at least one specialty, we are commited to providing high-quality health care excellence to our community and beyo...
Top 2 Ad Creative of FollowMyHealth®
Ad Details ：
Headline ：Find a top-rated doctor
Text ：At Sharp, caring is not just what we do. It’s who we are. We make it easy to find a doctor who’s right for you.
Top 3 Ad Creative of FollowMyHealth®
Ad Details ：
Headline ：Find a top doctor who's right for you
Text ：Sharp makes it easy to get the care you need with on-demand virtual visits and online appointment scheduling.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 61 | 39 | 39 |
| Popularity | 389 | 198 | 197 |
| Dimensions | 1080 x 1080 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United Kingdom,Canada,United States,Australia | United Kingdom,Canada,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for FollowMyHealth® in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free FollowMyHealth®'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FollowMyHealth®, you can click the app name below to view related reports, or you can find more info in ASOTools.