悅讀小說 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 悅讀小說's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 悅讀小說.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 悅讀小說
App Name : 悅讀小說
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Century Network (Hong Kong) Limited
Publisher : Facebook,Instagram
Total creative ads during the time period : 64
Duration : 43
Popularity : 4,080
Check ASO Keywords of 悅讀小說
2. 悅讀小說’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 悅讀小說 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 悅讀小說 in the recent period. As of 2021-03-16, among the 悅讀小說‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, 悅讀小說's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.17%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Facebook's proportion is 24.82%,
's proportion is .
In the date of 2021-03-16, 悅讀小說‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of 悅讀小說
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 悅讀小說. We can see some advertising trends.
Top 1 Ad Creative of 悅讀小說
Ad Details ：
Headline ：悅讀小說——熱門小說閱讀APP，提供都市言情、古代穿越、玄幻修仙、耽美同人、懸疑科幻等各類精品小說。
Text ：西門龍霆冷冷凝眉。 不是開往機場等出入口,而是郊外？！ 他早料到景佳人會逃跑,為以備不時之需,所有出路口封鎖,連長途汽車站都沒有放過。 除非她插翅…… “經過櫻里路是什麼時間？” “1o分鐘前。” 現在派人去追,明顯來不及,這里距離櫻里路少說要4o分鐘。就算出動直升機—— 忽然他眉頭一揚, “插翅”麼？ 他咧唇一笑,眼里充滿了陰鷙可怖的味道︰景佳人,你要玩,我奉陪。 知道她還沒有離開b市,他不再著急,悠閑地打了個電話—— 西門龍霆坐在寬敞豪華的房車里,正往郊外的方向,手里端一杯紅酒,唇角輕勾,波光瀲灩的表情︰女人,你逃不掉的。
Top 2 Ad Creative of 悅讀小說
Ad Details ：
Headline ：悅讀小說——熱門小說閱讀APP，提供都市言情、古代穿越、玄幻修仙、耽美同人、懸疑科幻等各類精品小說。
Text ：西門龍霆冷冷凝眉。 不是開往機場等出入口,而是郊外？！ 他早料到景佳人會逃跑,為以備不時之需,所有出路口封鎖,連長途汽車站都沒有放過。 除非她插翅…… “經過櫻里路是什麼時間？” “1o分鐘前。” 現在派人去追,明顯來不及,這里距離櫻里路少說要4o分鐘。就算出動直升機—— 忽然他眉頭一揚, “插翅”麼？ 他咧唇一笑,眼里充滿了陰鷙可怖的味道︰景佳人,你要玩,我奉陪。 知道她還沒有離開b市,他不再著急,悠閑地打了個電話—— 西門龍霆坐在寬敞豪華的房車里,正往郊外的方向,手里端一杯紅酒,唇角輕勾,波光瀲灩的表情︰女人,你逃不掉的。
Top 3 Ad Creative of 悅讀小說
Ad Details ：
Headline ：悅讀小說——熱門小說閱讀APP，提供都市言情、古代穿越、玄幻修仙、耽美同人、懸疑科幻等各類精品小說。
Text ：二十三歲生日，她的婚禮， 他送的生日禮物是妹妹拿著驗孕單闖進婚禮現場， 甩在她的臉上，將她推至人前羞辱。 他站了出來接受她全部的不堪： “他不娶，我娶，誰敢指點。”
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 24 | 24 | 24 |
| Popularity | 84 | 84 | 84 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 2 |
| Countries | Macau,Hong Kong,Taiwan | Hong Kong,Taiwan,Macau | Taiwan,Hong Kong,Macau |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for 悅讀小說 in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free 悅讀小說's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 悅讀小說, you can click the app name below to view related reports, or you can find more info in ASOTools.