FoodKarma Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the FoodKarma's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps FoodKarma.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of FoodKarma
App Name : FoodKarma
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : FoodKarma
Publisher : Instagram,Facebook
Total creative ads during the time period : 13
Duration : 254
Popularity : 1,179
Check ASO Keywords of FoodKarma
2. FoodKarma’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser FoodKarma in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of FoodKarma in the recent period. As of 2021-04-17, among the FoodKarma‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-17, FoodKarma's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Instagram's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-04-17, FoodKarma‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of FoodKarma
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of FoodKarma. We can see some advertising trends.
Top 1 Ad Creative of FoodKarma
Ad Details ：
Headline ：
Text ：Either at work, home, after the gym, or already out and about. We have you sorted from pick up, dine in and delivery up to 14km radius. Want to rescue those delicious pastries on your way home, ordered a healthy salads at work, treat yourself on a yummy burger or pizza? And all of that while saving money and the planet! Don’t wait any longer and try the @FoodKarmaApp
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#FoodKarmaApp #RescueFood #SustainableLiving #Sustainability #DubaiFood #DubaiFoodie #DubaiLiving #GoodKarma #ZeroWaste #FoodWaste #FoodDelivery #HealthyFood #HealthyLifestyle #shopwellforlessUAE #zerowastedubai #zerowasteUAE #mydubai #dubaifoodies #sustainabilitytribe #goumbook #eatsdubai #healthyeating #foodporn #foodie #cleaneating
Top 2 Ad Creative of FoodKarma
Ad Details ：
Headline ：
Text ：Either at work, home, after the gym, or already out and about. We have you sorted from pick up, dine in and delivery up to 14km radius. Want to rescue those delicious pastries on your way home, ordered a healthy salads at work, treat yourself on a yummy burger or pizza? And all of that while saving money and the planet! Don’t wait any longer and try the @FoodKarmaApp
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#FoodKarmaApp #RescueFood #SustainableLiving #Sustainability #DubaiFood #DubaiFoodie #DubaiLiving #GoodKarma #ZeroWaste #FoodWaste #FoodDelivery #HealthyFood #HealthyLifestyle #shopwellforlessUAE #zerowastedubai #zerowasteUAE #mydubai #dubaifoodies #sustainabilitytribe #goumbook #eatsdubai #healthyeating #foodporn #foodie #cleaneating
Top 3 Ad Creative of FoodKarma
Ad Details ：
Headline ：
Text ：Either at work, home, after the gym, or already out and about. We have you sorted from pick up, dine in and delivery up to 14km radius. Want to rescue those delicious pastries on your way home, ordered a healthy salads at work, treat yourself on a yummy burger or pizza? And all of that while saving money and the planet! Don’t wait any longer and try the @FoodKarmaApp
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#FoodKarmaApp #RescueFood #SustainableLiving #Sustainability #DubaiFood #DubaiFoodie #DubaiLiving #GoodKarma #ZeroWaste #FoodWaste #FoodDelivery #HealthyFood #HealthyLifestyle #shopwellforlessUAE #zerowastedubai #zerowasteUAE #mydubai #dubaifoodies #sustainabilitytribe #goumbook #eatsdubai #healthyeating #foodporn #foodie #cleaneating
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 30 | 30 | 30 |
| Popularity | 155 | 154 | 154 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Arab Emirates | United Arab Emirates | United Arab Emirates |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for FoodKarma in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free FoodKarma's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to FoodKarma, you can click the app name below to view related reports, or you can find more info in ASOTools.