foodpanda - Local Food & Grocery Delivery Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the foodpanda - Local Food & Grocery Delivery's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps foodpanda - Local Food & Grocery Delivery.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of foodpanda - Local Food & Grocery Delivery
App Name : foodpanda - Local Food & Grocery Delivery
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Foodpanda GmbH a subsidiary of Delivery Hero SE
Publisher : BeautyPlus - Best Selfie Cam & Easy Photo Editor,Korean Food Recipes - 10k Recipes,Treehouse Table,AirBrush: Easy Photo Editor,YouCam Nails - Manicure Salon for Custom Nail Art,Photo Editor & Pic Collage - Sweet Selfie Camera,Instagram,USA Weather forecast,Avira Antivirus 2020 - Virus Cleaner & VPN
Total creative ads during the time period : 10,000
Duration : 2,496
Popularity : 3,818,565
Check ASO Keywords of foodpanda - Local Food & Grocery Delivery
2. foodpanda - Local Food & Grocery Delivery’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser foodpanda - Local Food & Grocery Delivery in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of foodpanda - Local Food & Grocery Delivery in the recent period. As of 2021-03-15, among the foodpanda - Local Food & Grocery Delivery‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 32.72%, Playable Ads category's proportion is 0.0%, Image category's proportion is 62.35%, Carousel category's proportion is 4.94%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, foodpanda - Local Food & Grocery Delivery's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.53%,
Facebook's proportion is 29.48%,
Audience Network's proportion is 27.78%,
Messenger's proportion is 11.3%,
Google Ads(Admob)'s proportion is 1.91%.
In the date of 2021-03-15, foodpanda - Local Food & Grocery Delivery‘s network with the most ads is Instagram and its proportion is 27.78%.
3. Top 3 Ad Creative Analysis of foodpanda - Local Food & Grocery Delivery
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of foodpanda - Local Food & Grocery Delivery. We can see some advertising trends.
Top 1 Ad Creative of foodpanda - Local Food & Grocery Delivery
Ad Details ：
Headline ：ফ্রি ডেলিভারি!
Text ：আপনার পছন্দের খাবার অর্ডার করুন যখন খুশি তখন! কারণ, যেকোনো অর্ডারেই থাকছে ফ্রি ডেলিভারি সবসময়! www.foodpanda.com.bd
Top 2 Ad Creative of foodpanda - Local Food & Grocery Delivery
Ad Details ：
Headline ：পেটের ডাক, অফ যাক!
Text ：অর্ডার করুন পছন্দের সব খাবার আর বুঝে নিন ৫০% পর্যন্ত দারুণ সব ডিসকাউন্ট!
Top 3 Ad Creative of foodpanda - Local Food & Grocery Delivery
Ad Details ：
Headline ：Free delivery from Jollibee
Text ：Get the best Jollibee deal today. It's free delivery! www.foodpanda.ph
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 156 | 46 | 79 |
| Popularity | 999 | 998 | 997 |
| Dimensions | 1200 x 1200 | 400 x 224 | 1200 x 1200 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 3 | 1 | 1 |
| Countries | Bangladesh | Bangladesh | Philippines |
| Language | NA | NA | English |
Through the above analysis, we can see that the most effective channel for foodpanda - Local Food & Grocery Delivery in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free foodpanda - Local Food & Grocery Delivery's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to foodpanda - Local Food & Grocery Delivery, you can click the app name below to view related reports, or you can find more info in ASOTools.