Fragrance Direct Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Fragrance Direct's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Fragrance Direct.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Fragrance Direct

App Name : Fragrance Direct


Fragrance Direct-SocialPeta

OS : Android

Network : Facebook,Instagram,Audience Network

Developer : Fragrance Direct

Publisher : Instagram,Facebook

Total creative ads during the time period : 720

Duration : 646

Popularity : 66,665

Check ASO Keywords of Fragrance Direct

2. Fragrance Direct’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Fragrance Direct in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Fragrance Direct in the recent period. As of 2021-03-15, among the Fragrance Direct‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Fragrance Direct's the proportion of networks impressions are placed like this:

Facebook's proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-03-15, Fragrance Direct‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Fragrance Direct

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Fragrance Direct. We can see some advertising trends.

Top 1 Ad Creative of Fragrance Direct

Ad Details :

Headline :£7.99 - Men-u Healthy Facial Wash 100ml

Text :

Top 2 Ad Creative of Fragrance Direct

Ad Details :

Headline :£8.99 - Royal Moroccan Hair Mask Treatment Intensive Repair 250ml

Text :

Top 3 Ad Creative of Fragrance Direct

Ad Details :

Headline :£28.99 - Clarins Toning Body Balm 200ml

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 548 548 525
Popularity 999 999 999
Dimensions 600 x 600 600 x 600 600 x 600
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Palau,Argentina,Sierra Leone,Romania,Martinique,Austria,Indonesia,Sweden,Guyana,Cameroon,Hungary,Honduras,Seychelles,Andorra,Spain,Suriname,Falkland Islands (Malvinas),Guernsey,Fiji Albania,Ecuador,Israel,Australia,Libyan Arab Jm,Aruba,Mali,Myanmar,Czech,Grenada,New Zealand,Gibraltar,Gambia,Barbados,Iceland,Malawi,Lithuania,Congo,United Arab Emirates,Falkland Islands (Malvinas) Russia,Australia
Language English English NA

Through the above analysis, we can see that the most effective channel for Fragrance Direct in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Fragrance Direct's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Fragrance Direct, you can click the app name below to view related reports, or you can find more info in ASOTools.