Free People Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Free People’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Free People.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Free People

App Name : Free People

Logo

Free People-SocialPeta

OS : iOS

Network : Pinterest,Facebook,Audience Network

Developer : Free People

Publisher : OLX Clasificados,打工趣 - 最棒的兼職工作資訊平台,Fotor - Photo Editor & Collage,Un día más culto,Email Client – myMail,Video Editor with Music Star,MakeupPlus,Ant Smasher by Best Cool Fun Games

Total creative ads during the time period : 328

Duration : 978

Popularity : 20,708

2. Free People’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Free People in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Free People in the recent period. As of 2020-09-07, among the Free People‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 10.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 90.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Free People’s the proportion of networks impressions are placed like this:

YouTube’s proportion is 61.1%,

Pinterest’s proportion is 38.9%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Free People‘s network with the most ads is Pinterest and its proportion is 80.0%.

3. Top 3 Ad Creative Analysis of Free People

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Free People. We can see some advertising trends.

Top 1 Ad Creative of Free People

Ad Details :

Headline :On The Radar Bra

Text :This ultra comfortable seamless active bra features a supportive fit with a sliding adjustable back design. * American made*

Top 2 Ad Creative of Free People

Ad Details :

Headline :Lay Up Tee

Text :From sports to spin class, this lightweight top is the perfect long-sleeve layer featuring breathable cutout details at the back and functional thumbholes in a washed design.* Crewneck style* Relaxed fit* Exposed stitching

Top 3 Ad Creative of Free People

Ad Details :

Headline :FP Movement

Text :www.freepeople.com/fp-movement

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 36 47 9
Popularity 177 96 69
Dimensions 345 x 517 345 x 517 2120 x 351
Creative Type Image Image Image
Network Pinterest Pinterest YouTube
Related Ads 1 4 1
Countries United Kingdom,United States,Australia,Canada Vietnam,United States,Indonesia,Taiwan,Serbia and Montenegro,Morocco,Pakistan,Saudi Arabia
Language NA English English

Through the above analysis, we can see that the most effective channel for Free People in recent advertising is Pinterest, and the main creative type is Image.

In conclusion: The above is a free Free People’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Free People, you can click the app name below to view related reports.