Freeze Rider Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Freeze Rider's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Freeze Rider.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Freeze Rider
App Name : Freeze Rider
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : HOMA GAMES
Publisher : Instagram,Facebook
Total creative ads during the time period : 235
Duration : 139
Popularity : 133,467
Check ASO Keywords of Freeze Rider
2. Freeze Rider’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Freeze Rider in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Freeze Rider in the recent period. As of 2021-03-14, among the Freeze Rider‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Freeze Rider's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.04%,
Facebook's proportion is 25.44%,
Messenger's proportion is 24.86%,
Audience Network's proportion is 23.66%,
's proportion is .
In the date of 2021-03-14, Freeze Rider‘s network with the most ads is Instagram and its proportion is 26.04%.
3. Top 3 Ad Creative Analysis of Freeze Rider
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Freeze Rider. We can see some advertising trends.
Top 1 Ad Creative of Freeze Rider
Ad Details ：
Headline ：PLAY NOW >>
Text ：collect cubes to draw an ice hill
Top 2 Ad Creative of Freeze Rider
Ad Details ：
Headline ：PLAY NOW >>
Text ：ride with FROZONE!
Top 3 Ad Creative of Freeze Rider
Ad Details ：
Headline ：PLAY NOW >>
Text ：Love in freezer
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 1 | 1 |
| Popularity | 51 | 51 | 51 |
| Dimensions | 340 x 426 | 340 x 426 | 340 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Canada,Australia,United States | Canada,United Kingdom,United States,Australia | Canada,United States,Australia,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Freeze Rider in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Freeze Rider's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Freeze Rider, you can click the app name below to view related reports, or you can find more info in ASOTools.