Pacific Bay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pacific Bay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pacific Bay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pacific Bay
App Name : Pacific Bay
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : JCURVE
Publisher : Facebook,Instagram
Total creative ads during the time period : 184
Duration : 218
Popularity : 138,026
Check ASO Keywords of Pacific Bay
2. Pacific Bay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pacific Bay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pacific Bay in the recent period. As of 2021-03-15, among the Pacific Bay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Pacific Bay's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.07%,
Instagram's proportion is 25.06%,
Audience Network's proportion is 24.94%,
Facebook's proportion is 24.93%,
's proportion is .
In the date of 2021-03-15, Pacific Bay‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Pacific Bay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pacific Bay. We can see some advertising trends.
Top 1 Ad Creative of Pacific Bay
Ad Details ：
Headline ：Pacific Bay Baby Squid
Text ：Its getting crowded out there! Skip the line and let us deliver all your kitchen staples to you!
✅ Same day delivery available
✅ Wide selection of kitchen staples
✅ FREE next day delivery for orders over P2,000
✅ Extended cut off time
✅ Anywhere in Metro Manila
✅ COD, GCash, PayPal, Credit Cards, Online transfers accepted
Frozen, chilled, and dry kitchen items delivered to your door.
Top 2 Ad Creative of Pacific Bay
Ad Details ：
Headline ：Pacific Bay Baby Squid
Text ：All your Kitchen essentials in a few clicks! Frozen, chilled, and dry kitchen items delivered to your door.
✅ Same day delivery available
✅ Wide selection of kitchen staples
✅ FREE next day delivery for orders over P2,000
✅ Extended cut off time
✅ Anywhere in Metro Manila
✅ COD, GCash, PayPayl, Credit Cards, Online transfers accepted
Top 3 Ad Creative of Pacific Bay
Ad Details ：
Headline ：Pacific Bay
Text ：Its getting crowded out there! Skip the line and let us deliver all your kitchen staples to you!
✅ Same day delivery available
✅ Wide selection of kitchen staples
✅ FREE next day delivery for orders over P2,000
✅ Extended cut off time
✅ Anywhere in Metro Manila
✅ COD, GCash, PayPal, Credit Cards, Online transfers accepted
Get 10% OFF your first order by signing up to Pacific Bay Club
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 217 | 217 | 185 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 15 | 15 | 13 |
| Countries | Philippines | Philippines | Philippines |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pacific Bay in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Pacific Bay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pacific Bay, you can click the app name below to view related reports, or you can find more info in ASOTools.