Fresh News Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Fresh News's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Fresh News.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Fresh News

App Name : Fresh News

Logo

Fresh News-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : FN MEDIA CO., LTD.

Publisher : Instagram,Facebook,Ameba

Total creative ads during the time period : 42

Duration : 453

Popularity : 4,046

Check ASO Keywords of Fresh News

2. Fresh News’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Fresh News in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Fresh News in the recent period. As of 2021-05-23, among the Fresh News‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-23, Fresh News's the proportion of networks impressions are placed like this:

Facebook's proportion is 50.0%,

Audience Network's proportion is 50.0%,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-05-23, Fresh News‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of Fresh News

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Fresh News. We can see some advertising trends.

Top 1 Ad Creative of Fresh News

Ad Details :

Headline :មន្ទីរសំរាកព្យាបាលកម្ពុជា គាំទ្រនិងចូលរួមចំណែកឧបត្ថម្ភដល់រាជរដ្ឋាភិបាល ក្នុងបេសកកម្ម

Text :មន្ទីរសំរាកព្យាបាល កម្ពុជា បានឧបត្ថម្ភសំភារៈប្រើប្រាស់រួមមាន ម៉ាស់ ស្រោមដៃ អាល់កុល ម៉ាស៊ីនវាស់កម្តៅ សរុបជាទឹកប្រាក់ប្រមាណ ១០,០៥០ ដុល្លារអាមេរិក ជាការចូលរួមចំណែកជាមួយរាជរដ្ឋាភិបាល និងក្រសួងសុខាភិបាលស្របនឹងតម្រូវការប្រើប្រាស់បន្ទាន់ក្នុងបេសកកម្មប្រយុទ្ធនឹងកូវីដ១៩ ។ ក្នុងនាមជាមន្ទីរពេទ្យ ពួកយើងអនុវត្តវិធានការម៉ត់ចត់ជាអទិភាពសម្រាប់ធានាសុខសុវត្ថិភាពរបស់អតិថិជន អ្នកជំងឺ និងបុគ្គលិក។ ក្នុងស្ថានភាពនេះ យើងទាំងអស់គ្នាត្រូវតែរឹងមាំ រក្សាអនាម័យខ្ជាប់ខ្ជួន។ សូមជូនពរឲ្យប្រទេសជាតិ និងប្រជាជនខ្មែរទាំងអស់ប្រកបដោយ សុវត្ថិភាព និងសុខភាពល្អគ្រប់ៗគ្នា។ http://www.freshnewsasia.com/index.php/en/localnews/152630-2020-03-25-07-09-31.html

Top 2 Ad Creative of Fresh News

Ad Details :

Headline :អ្នកនាំពាក្យសុខាភិបាល៖ ទោះបីពេលនេះមានអ្នកជាសះស្បើយច្រើនក៏ដោយ ជំងឺកូវីដ១៩អាចនឹងវាយលុកសារជាថ្មី បើយើងបន្ធូរដៃក្នុងវិធានការការពារ (Video inside)

Text :បុគ្គលគ្រប់រូបត្រូវបន្តការពារការចម្លងវីរុសកូវដ-១៩​ ឲ្យបានខ្ជាប់ខ្ជួនជាបន្តទៀត​ បេីទោះបីជាស្ថានភាពជំងឺកូវីដ-១៩​ នៅកម្ពុជា​ ហាក់ដូចជាមានភាពធូរស្បេីយខ្លះក៏ដោយ។ ត្រូវចងចាំថា​"យេីងអាចភ្លេចកូវីដ-១៩​ តែកូវីដ-១៩​ មិនភ្លេចយេីងទេ​ បេីយេីងធ្វេសប្រហែស"​ នេះជាការលេីកឡេីងរបស់លោកជំទាវវេជ្ជបណ្ឌិត​ ឱ​ វណ្ណឌីន​ រដ្ឋលេខាធិការ​ និងជាអ្នកនាំពាក្យក្រសួងសុខាភិបាលនៃព្រះរាជាណាចក្រកម្ពុជា​៖

Top 3 Ad Creative of Fresh News

Ad Details :

Headline :ក្រសួងសុខាភិបាល កំពុងបោះជំហានទៅមុខលើការប្រើប្រាស់បច្ចេកវិទ្យាព័ត៌មាន ដើម្បីប្រយុទ្ធន

Text :ក្រសួងសុខាភិបាល​ បោះជំហានលេីការប្រេីប្រាស់ប្រព័ន្ធបច្ចេកវិទ្យាឌីជីថលក្នុងវិស័យសុខាភិបាល​ ជាពិសេសសម្រាប់ការអនុវត្តន៍គម្លាតសុវត្ថិភាពសង្គម​ និងគម្លាតសុវត្ថិភាំពបុគ្គល​ លេីកិច្ចការងារប្រយុទ្ធនឹងជំងឺកូវីដ-១៩​ នៅកម្ពុជា​ ៖

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 1
Popularity 989 376 207
Dimensions 1252 x 857 810 x 424 1280 x 853
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Austria,Liechtenstein,Germany Cambodia
Language German NA German

Through the above analysis, we can see that the most effective channel for Fresh News in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Fresh News's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Fresh News, you can click the app name below to view related reports, or you can find more info in ASOTools.