Frolo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Frolo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Frolo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Frolo
App Name : Frolo
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Frolo Limited
Publisher : Instagram,Facebook,塔罗占卜 - 准到你不信,Coin Dozer: Haunted,思维导图,地狱边境闯关版
Total creative ads during the time period : 87
Duration : 537
Popularity : 15,017
Check ASO Keywords of Frolo
2. Frolo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Frolo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Frolo in the recent period. As of 2021-03-15, among the Frolo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Frolo's the proportion of networks impressions are placed like this:
Instagram's proportion is 90.96%,
Audience Network's proportion is 4.52%,
Messenger's proportion is 4.52%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Frolo‘s network with the most ads is Audience Network and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Frolo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Frolo. We can see some advertising trends.
Top 1 Ad Creative of Frolo
Ad Details ：
Headline ：Connect with like-minded parents
Text ：Make new friends, meet local parents and get expert advice with Frolo. Join the community and start connecting with other local parents today!
Top 2 Ad Creative of Frolo
Ad Details ：
Headline ：Connect with like-minded parents
Text ：Make new friends, meet local parents and get expert advice with Frolo. Join the community and start connecting with other local parents today!
Top 3 Ad Creative of Frolo
Ad Details ：
Headline ：Connect with like-minded parents
Text ：Make new friends, meet local parents and get expert advice with Frolo. Join the community and start connecting with other local parents today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 114 | 113 | 113 |
| Popularity | 851 | 842 | 645 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 2 |
| Countries | Ireland,United Kingdom | Ireland,United Kingdom | Ireland,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Frolo in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Frolo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Frolo, you can click the app name below to view related reports, or you can find more info in ASOTools.