Gazeta do Povo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Gazeta do Povo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Gazeta do Povo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Gazeta do Povo
App Name : Gazeta do Povo
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Editora Gazeta do Povo S.A
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,YouCam Nails - Manicure Salon for Custom Nail Art,TopBuzz: Notícias,Vídeos, GIFs,Anygram : Make Global Friends
Total creative ads during the time period : 1,219
Duration : 920
Popularity : 117,166
Check ASO Keywords of Gazeta do Povo
2. Gazeta do Povo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Gazeta do Povo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Gazeta do Povo in the recent period. As of 2021-03-09, among the Gazeta do Povo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-09, Gazeta do Povo's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-09, Gazeta do Povo‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Gazeta do Povo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Gazeta do Povo. We can see some advertising trends.
Top 1 Ad Creative of Gazeta do Povo
Ad Details ：
Headline ：Gilmar Mendes ultrapassou todos os limites aceitáveis
Text ：O ministro da Defesa, Fernando Azevedo e Silva, avalia com o comando das Forças Armadas e à Advocacia-Geral da União (AGU) uma reação ao ministro do Supremo Tribunal Federal (STF) Gilmar Mendes. Em videoconferência, o magistrado disse que o Exército está se associando a um “genocídio”, em referência à pandemia de Covid-19 no Brasil e a ausência de um titular no Ministério da Saúde. (Leia mais em:)
Top 2 Ad Creative of Gazeta do Povo
Ad Details ：
Headline ：Como o novo Fundeb engessa e impede investimentos?
Text ：Rodrigo Constantino: Ministro do STF pode se ver como uma espécie de "editor" das notícias que você lê. O que você acha disso?
Top 3 Ad Creative of Gazeta do Povo
Ad Details ：
Headline ：O debate assimétrico e a moralidade da esquerda: a era do consenso
Text ：ARTIGO 💬
Em artigo publicado no recente livro La izquierda como autoritarismo en el siglo XXI, de 2019, a cientista política Colette Capriles aponta que a moralidade da(s) esquerda(s) advém da ideia de que os seus partidários são os autênticos agentes salvadores da humanidade, envolvidos em uma luta emancipatória travada contra o capitalismo.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 176 | 195 | 82 |
| Popularity | 982 | 900 | 568 |
| Dimensions | 675 x 405 | 660 x 372 | 660 x 372 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 2 | 1 |
| Countries | Portugal,Angola,Brazil | Brazil,Angola,Portugal | Colombia,Panama,Venezuela,Cuba,Peru,Mexico,Chile,Paraguay,Spain,Argentina |
| Language | Portuguese | Portuguese | Spanish |
Through the above analysis, we can see that the most effective channel for Gazeta do Povo in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Gazeta do Povo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Gazeta do Povo, you can click the app name below to view related reports, or you can find more info in ASOTools.