Minga London Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Minga London's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Minga London.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Minga London
App Name : Minga London
Logo：
OS : Android
Network : Instagram,Facebook,Messenger
Developer : Minga London
Publisher : Instagram,Facebook
Total creative ads during the time period : 224
Duration : 97
Popularity : 31,062
Check ASO Keywords of Minga London
2. Minga London’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Minga London in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Minga London in the recent period. As of 2021-03-15, among the Minga London‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 32.97%, Playable Ads category's proportion is 0.0%, Image category's proportion is 53.85%, Carousel category's proportion is 13.19%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Minga London's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.59%,
Messenger's proportion is 26.13%,
Facebook's proportion is 25.41%,
Audience Network's proportion is 21.86%,
's proportion is .
In the date of 2021-03-15, Minga London‘s network with the most ads is Instagram and its proportion is 26.37%.
3. Top 3 Ad Creative Analysis of Minga London
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Minga London. We can see some advertising trends.
Top 1 Ad Creative of Minga London
Ad Details ：
Headline ：Get EXCLUSIVE App Sales
Text ：WANT 20% OFF EVERYTHING? Download our app now for $$ off your next purchase.
Top 2 Ad Creative of Minga London
Ad Details ：
Headline ：Get EXCLUSIVE App Sales
Text ：WANT 20% OFF EVERYTHING? Download our app now for $$ off your next purchase.
Top 3 Ad Creative of Minga London
Ad Details ：
Headline ：Our Minga App is Now Ready For Download!
Text ：Download our app for early access to new arrivals and sales.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 68 | 68 | 68 |
| Popularity | 491 | 488 | 485 |
| Dimensions | 426 x 426 | 426 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 6 | 6 | 6 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Minga London in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Minga London's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Minga London, you can click the app name below to view related reports, or you can find more info in ASOTools.