YOOX Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the YOOX's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps YOOX.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of YOOX
App Name : YOOX
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : YOOX NET-A-PORTER Group S.p.A.
Publisher : Fotor - Photo Editor&Collage,GulogGratis,OLX Classifieds,Montage Video Musique,appsGratis,拼立得 - 美图拼图相机,Un día más culto,MySQL QueryDB Client,FotoRus -Camera & Photo Editor
Total creative ads during the time period : 10,000
Duration : 1,868
Popularity : 5,006,509
Check ASO Keywords of YOOX
2. YOOX’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser YOOX in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of YOOX in the recent period. As of 2021-03-15, among the YOOX‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 99.25%, Carousel category's proportion is 0.75%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, YOOX's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.19%,
Facebook's proportion is 25.96%,
Audience Network's proportion is 25.84%,
Messenger's proportion is 22.01%,
's proportion is .
In the date of 2021-03-15, YOOX‘s network with the most ads is Instagram and its proportion is 25.56%.
3. Top 3 Ad Creative Analysis of YOOX
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of YOOX. We can see some advertising trends.
Top 1 Ad Creative of YOOX
Ad Details ：
Headline ：¥50,200
Text ：新作アイテムをセール価格でお得にGET！ ☑人気の モウ もYOOXならもっとお得に💯 ☑さらに30日間返品・交換可能✨ ☑今すぐアプリをダウンロード‼
Top 2 Ad Creative of YOOX
Ad Details ：
Headline ：¥50,200
Text ：人気のアイテムをアプリでお得にゲット！
☑新作アイテムもYOOXプライスでお得✨
☑しかも30日間返品・交換可能🚛
☑今すぐアプリをダウンロード‼
Top 3 Ad Creative of YOOX
Ad Details ：
Headline ：¥50,200
Text ：人気アイテムをセール価格でお得にGET！ ☑人気の モウ もYOOXならもっとお得に💯 ☑さらに30日間返品・交換可能✨ ☑今すぐアプリをダウンロード‼
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 123 | 123 | 123 |
| Popularity | 454 | 454 | 450 |
| Dimensions | 471 x 600 | 471 x 600 | 471 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 14 | 14 | 14 |
| Countries | Japan,Korea,United States,Canada,Australia,United Kingdom | Japan,Korea,United States,Canada,Australia,United Kingdom | Japan,Korea,United States,Canada,Australia,United Kingdom |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for YOOX in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free YOOX's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to YOOX, you can click the app name below to view related reports, or you can find more info in ASOTools.