Giloo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Giloo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Giloo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Giloo
App Name : Giloo
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : GILOO GROUP LIMITED
Publisher : Instagram,Facebook,TopBuzz: Notícias,Vídeos, GIFs,ActionDirector Video Editor - Edit Videos Fast,Blue Light Filter - Night Mode, Night Shift,30 Day Fitness Challenge - Workout at Home
Total creative ads during the time period : 314
Duration : 672
Popularity : 93,405
Check ASO Keywords of Giloo
2. Giloo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Giloo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Giloo in the recent period. As of 2021-03-15, among the Giloo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Giloo's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.74%,
Instagram's proportion is 29.89%,
Messenger's proportion is 20.09%,
Audience Network's proportion is 19.28%,
's proportion is .
In the date of 2021-03-15, Giloo‘s network with the most ads is Facebook and its proportion is 30.0%.
3. Top 3 Ad Creative Analysis of Giloo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Giloo. We can see some advertising trends.
Top 1 Ad Creative of Giloo
Ad Details ：
Headline ：達賴喇嘛14世：西藏大哉問 The Dalai Lama, The 14th: The World Champion Of Peace 線上看｜Giloo
Text ：這部費時六年拍攝的《達賴喇嘛14世》，被評為「#史上最貼近達賴喇嘛的電影」，展現了第14世達賴喇嘛艱苦困頓的人生，以及西藏議題的複雜性；也檢視了達賴喇嘛開始後的藏傳佛教，更看見達賴喇嘛以及追隨他的子民們，是如何胼手胝足地建立起這個風雨飄搖的流亡政府。
本片是曾在東京影展奪獎的導演 #光石富士朗 的首部記錄電影。他原只是協助攝影師薄井父子、整理第 14 世達賴喇嘛的訪日影像，卻意外興起了探討達賴喇嘛心靈旅程的想法，最後遠赴西藏流亡政府－印度北方的 #達蘭薩拉（Dharmasala）拍攝完成。《達賴喇嘛 14 世》也首度披露了藏人流亡海外的生活、教育，以及他們對重返西藏的想法。
Giloo 14 天免費觀！。讓我們一起透過電影，理解藏人對自由的追求與保存自身文化的渴望。http://bit.ly/2WpVIVC
Top 2 Ad Creative of Giloo
Ad Details ：
Headline ：《昆汀超集8》｜14天免費線上看
Text ：#黑色追緝令 #追殺比爾 #前21年8部作品錦集
「電影是我的信仰，上帝是我的守護者。拍一部片就希望它是我的全部，我願意為它而死。」—— Quentin Tarantino
★ 鬼才導演昆汀塔倫提諾前八部電影的幕後祕辛！
以昆汀一砲而紅的處女作《霸道橫行》（1992）開啟篇章，本片採訪了多位和昆汀合作過的演員和技術人員，並穿插八部作品片段，娓娓道來片場的真實樣貌。此紀錄片採用如昆汀以往的章節敘事風格，內容不單一窺幕前幕後，更深入了作者論、昆汀自創的世界觀，同時與現實映照，涵括了2017年好萊塢引爆的 #metoo。
昆汀粉絕對不能錯過！喜愛他的暴力美學和黑色幽默的影迷必看！原本沒有特別喜歡昆汀的人，看了本片絕對會對他佩服得五體投地！
《昆汀超集8》QT8: The First Eight
Tara Wood｜2019｜101min｜美國
🎥 14天免費線上觀影｜http://bit.ly/30kaoHI
＃Giloo
＃台語紀錄的發音
＃以議題為導向的線上紀錄片影展
Top 3 Ad Creative of Giloo
Ad Details ：
Headline ：達賴喇嘛14世：西藏大哉問 The Dalai Lama, The 14th: The World Champion Of Peace 線上看｜Giloo
Text ：這部費時六年拍攝的《達賴喇嘛14世》，被評為「#史上最貼近達賴喇嘛的電影」，展現了第14世達賴喇嘛艱苦困頓的人生，以及西藏議題的複雜性；也檢視了達賴喇嘛開始後的藏傳佛教，更看見達賴喇嘛以及追隨他的子民們，是如何胼手胝足地建立起這個風雨飄搖的流亡政府。
本片是曾在東京影展奪獎的導演 #光石富士朗 的首部記錄電影。他原只是協助攝影師薄井父子、整理第 14 世達賴喇嘛的訪日影像，卻意外興起了探討達賴喇嘛心靈旅程的想法，最後遠赴西藏流亡政府－印度北方的 #達蘭薩拉（Dharmasala）拍攝完成。《達賴喇嘛 14 世》也首度披露了藏人流亡海外的生活、教育，以及他們對重返西藏的想法。
Giloo 14 天免費觀！。讓我們一起透過電影，理解藏人對自由的追求與保存自身文化的渴望。http://bit.ly/2WpVIVC
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 393 | 359 | 462 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 810 | 400 x 224 | 600 x 380 |
| Creative Type | Image | Video | Image |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 1 | 2 | 1 |
| Countries | Taiwan | Taiwan | Macau,Taiwan,Hong Kong |
| Language | Chinese (Traditional) | Norwegian | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for Giloo in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Giloo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Giloo, you can click the app name below to view related reports, or you can find more info in ASOTools.