Fabel Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Fabel's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Fabel.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Fabel
App Name : Fabel
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Lydbokforlaget AS
Publisher : Instagram,Facebook,Been Love Memory - Love Counter 2020,TopBuzz: Notícias,Vídeos, GIFs,GulogGratis,Alarm Clock
Total creative ads during the time period : 212
Duration : 602
Popularity : 43,596
Check ASO Keywords of Fabel
2. Fabel’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Fabel in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Fabel in the recent period. As of 2021-03-11, among the Fabel‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 43.75%, Playable Ads category's proportion is 0.0%, Image category's proportion is 43.75%, Carousel category's proportion is 12.5%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Fabel's the proportion of networks impressions are placed like this:
Instagram's proportion is 55.84%,
Facebook's proportion is 44.16%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, Fabel‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Fabel
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Fabel. We can see some advertising trends.
Top 1 Ad Creative of Fabel
Ad Details ：
Headline ：Facebookgruppa for deg som elsker lydbøker 🎧
Text ：Er du også med i Facebook-gruppa Vi som fabler? 🎧🤩
Top 2 Ad Creative of Fabel
Ad Details ：
Headline ：Lydboktips til deg som er ny lydboklytter
Text ：Har du noen gode tips til hvilken lydbok en helt fersk lydboklytter bør starte med?🎧
Top 3 Ad Creative of Fabel
Ad Details ：
Headline ：Lydboktips til deg som er ny lydboklytter
Text ：Har du noen gode tips til hvilken lydbok en helt fersk lydboklytter bør starte med?🎧
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 234 | 234 | 234 |
| Popularity | 998 | 998 | 998 |
| Dimensions | 600 x 400 | 600 x 380 | 600 x 380 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Denmark | Denmark | Denmark |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Fabel in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Fabel's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Fabel, you can click the app name below to view related reports, or you can find more info in ASOTools.