Global Times Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Global Times's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Global Times.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Global Times
App Name : Global Times
Logo：
OS : Android
Network : Audience Network,Instagram,Messenger
Developer : Global Times
Publisher : Instagram,YouCam Nails - Manicure Salon for Custom Nail Art,30 Day Fitness Challenge - Workout at Home,Blue Light Filter - Night Mode, Night Shift,7 Minute Workout,Text Free: WiFi Calling App
Total creative ads during the time period : 267
Duration : 562
Popularity : 139,435
Check ASO Keywords of Global Times
2. Global Times’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Global Times in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Global Times in the recent period. As of 2021-03-12, among the Global Times‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Global Times's the proportion of networks impressions are placed like this:
Facebook's proportion is 40.71%,
Audience Network's proportion is 19.76%,
Instagram's proportion is 19.76%,
Messenger's proportion is 19.76%,
's proportion is .
In the date of 2021-03-12, Global Times‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Global Times
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Global Times. We can see some advertising trends.
Top 1 Ad Creative of Global Times
Ad Details ：
Headline ：Global Times
Text ：Look Here！
Top News！
All Over The World！
Top 2 Ad Creative of Global Times
Ad Details ：
Headline ：Global Times
Text ：Look Here！
Top News！
All Over The World！
Top 3 Ad Creative of Global Times
Ad Details ：
Headline ：Global Times
Text ：A ship lock located at the junction of the Huangpu River and Dazhi River in Shanghai, which is the largest ship lock in the Yangtze River Delta region, is officially open to navigation from July 1. With a length of 350 meters and width of 27 meters, the ship lock can let inland ships pass through, with a maximum load of 1,000 tons, and designed passing capacity of 29 million tons per year. Photos: Yang Hui/GT
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 318 | 311 | 246 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1620 x 1080 | 1620 x 1080 | 1100 x 700 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Argentina,Malta,Tanzania,Comoros,Mauritius,Trinidad and Tobago,Korea,Malaysia,Nepal,Solomon Is,Vietnam,Thailand,United Arab Emirates,Hong Kong,Vanuatu,Macedonia,Tonga,Colombia,Tajikistan | Argentina,Malta,Tanzania,Comoros,Mauritius,Trinidad and Tobago,Korea,Malaysia,Nepal,Solomon Is,Vietnam,Thailand,United Arab Emirates,Hong Kong,Vanuatu,Macedonia,Tonga,Colombia,Saudi Arabia | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Global Times in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Global Times's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Global Times, you can click the app name below to view related reports, or you can find more info in ASOTools.