Good Use: The Giving Community Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Good Use: The Giving Community's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Good Use: The Giving Community.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Good Use: The Giving Community
App Name : Good Use: The Giving Community
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : The Good Use Co.
Publisher : Instagram,Facebook
Total creative ads during the time period : 212
Duration : 161
Popularity : 21,302
Check ASO Keywords of Good Use: The Giving Community
2. Good Use: The Giving Community’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Good Use: The Giving Community in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Good Use: The Giving Community in the recent period. As of 2021-03-15, among the Good Use: The Giving Community‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 65.38%, Playable Ads category's proportion is 0.0%, Image category's proportion is 34.62%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Good Use: The Giving Community's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.92%,
Instagram's proportion is 25.98%,
Audience Network's proportion is 23.67%,
Messenger's proportion is 23.43%,
's proportion is .
In the date of 2021-03-15, Good Use: The Giving Community‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Good Use: The Giving Community
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Good Use: The Giving Community. We can see some advertising trends.
Top 1 Ad Creative of Good Use: The Giving Community
Ad Details ：
Headline ：Reuse is the New Recycle
Text ：Before buying that new jacket or dining room set, consider checking Good Use. The Good Use app is a free marketplace where people from your community give away free goods they no longer use. Reuse with Good Use.
Top 2 Ad Creative of Good Use: The Giving Community
Ad Details ：
Headline ：Spark Joy with Good Use
Text ：🌟 Reduce waste by giving your old things locally on Good Use 🌟
Top 3 Ad Creative of Good Use: The Giving Community
Ad Details ：
Headline ：Give & Receive Free Goods
Text ：Give those unused goods like clothes, furniture, sports gear, kids books and toys to your community & nonprofits. Good Use helps you give goods and connect with your neighbors.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 156 | 55 | 118 |
| Popularity | 512 | 345 | 327 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 7 | 1 | 7 |
| Countries | United States,Australia,Canada,United Kingdom | United States | United States,United Kingdom,Canada,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Good Use: The Giving Community in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Good Use: The Giving Community's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Good Use: The Giving Community, you can click the app name below to view related reports, or you can find more info in ASOTools.