Lionheart: Dark Moon RPG Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lionheart: Dark Moon RPG's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lionheart: Dark Moon RPG.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lionheart: Dark Moon RPG
App Name : Lionheart: Dark Moon RPG
Logo：
OS : iOS
Network : Google Ads(Admob),今日头条,Facebook
Developer : Emerald City Games
Publisher : Royale Summoners - War Of Dragon And Monster,進擊的哪咤 - 點擊掛機手遊新玩法,League of Champions,Pixel Blade - 3D Action Rpg,驯龙大师 - 收集神奇宝贝,Instagram,宠物星球:宠物宝贝收集版
Total creative ads during the time period : 2,223
Duration : 965
Popularity : 149,832
Check ASO Keywords of Lionheart: Dark Moon RPG
2. Lionheart: Dark Moon RPG’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lionheart: Dark Moon RPG in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lionheart: Dark Moon RPG in the recent period. As of 2021-03-13, among the Lionheart: Dark Moon RPG‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 71.01%, Playable Ads category's proportion is 0.0%, Image category's proportion is 17.39%, Carousel category's proportion is 11.59%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Lionheart: Dark Moon RPG's the proportion of networks impressions are placed like this:
Messenger's proportion is 25.91%,
Audience Network's proportion is 25.73%,
Instagram's proportion is 24.45%,
Facebook's proportion is 23.9%,
's proportion is .
In the date of 2021-03-13, Lionheart: Dark Moon RPG‘s network with the most ads is Audience Network and its proportion is 26.09%.
3. Top 3 Ad Creative Analysis of Lionheart: Dark Moon RPG
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lionheart: Dark Moon RPG. We can see some advertising trends.
Top 1 Ad Creative of Lionheart: Dark Moon RPG
Ad Details ：
Headline ：这才是RPG手游，3D视角自由切换，欧美rpg殿堂神作
Text ：
Top 2 Ad Creative of Lionheart: Dark Moon RPG
Ad Details ：
Headline ：突破手机限制，主机级画质！这才是手游大作的RPG手游！
Text ：
Top 3 Ad Creative of Lionheart: Dark Moon RPG
Ad Details ：
Headline ：角色全靠抽，土豪也没辙！放置新玩法，三天升百级
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 125 | 114 | 105 |
| Popularity | 878 | 831 | 827 |
| Dimensions | 1280 x 720 | 720 x 1280 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | 西瓜视频 | 抖音短视频 | 西瓜视频 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Lionheart: Dark Moon RPG in recent advertising is 西瓜视频, and the main creative type is Video.
In conclusion: The above is a free Lionheart: Dark Moon RPG's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lionheart: Dark Moon RPG, you can click the app name below to view related reports, or you can find more info in ASOTools.