GoodCity Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the GoodCity's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GoodCity.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of GoodCity
App Name : GoodCity
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Crossroads Foundation Ltd
Publisher : Instagram,Facebook
Total creative ads during the time period : 45
Duration : 294
Popularity : 7,001
Check ASO Keywords of GoodCity
2. GoodCity’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser GoodCity in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of GoodCity in the recent period. As of 2021-05-24, among the GoodCity‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-24, GoodCity's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-24, GoodCity‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of GoodCity
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GoodCity. We can see some advertising trends.
Top 1 Ad Creative of GoodCity
Ad Details ：
Headline ：想捐贈物資卻不知道如何處理？好人好市計劃代你傳遞希望。
Text ：全港首個物資捐贈應用程式
立即下載好人好市應用程式，影低想捐贈嘅物資並上載，義工就會進行評估同配對，將物資回收同轉贈到唔同機構，幫助本地家庭。
#Thehongkongjockeyclubcharitiestrust #香港賽馬會慈善信託基金
Top 2 Ad Creative of GoodCity
Ad Details ：
Headline ：想捐贈物資卻不知道如何處理？好人好市計劃代你傳遞希望。
Text ：全港首個物資捐贈應用程式
立即下載好人好市應用程式，影低想捐贈嘅物資並上載，義工就會進行評估同配對，將物資回收同轉贈到唔同機構，幫助本地家庭。
#Thehongkongjockeyclubcharitiestrust #香港賽馬會慈善信託基金
Top 3 Ad Creative of GoodCity
Ad Details ：
Headline ：想捐贈物資卻不知道如何處理？好人好市計劃代你傳遞希望。
Text ：全港首個物資捐贈應用程式
立即下載好人好市應用程式，影低想捐贈嘅物資並上載，義工就會進行評估同配對，將物資回收同轉贈到唔同機構，幫助本地家庭。
#Thehongkongjockeyclubcharitiestrust #香港賽馬會慈善信託基金
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 61 | 61 | 59 |
| Popularity | 418 | 414 | 396 |
| Dimensions | 1292 x 1292 | 1292 x 1292 | 1292 x 1292 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Hong Kong | Hong Kong | Hong Kong |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for GoodCity in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free GoodCity's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to GoodCity, you can click the app name below to view related reports, or you can find more info in ASOTools.