Radio FM Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Radio FM's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Radio FM.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Radio FM
App Name : Radio FM
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : RadioFM
Publisher : Instagram,Facebook
Total creative ads during the time period : 72
Duration : 1,689
Popularity : 13,334
Check ASO Keywords of Radio FM
2. Radio FM’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Radio FM in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Radio FM in the recent period. As of 2021-03-16, among the Radio FM‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Radio FM's the proportion of networks impressions are placed like this:
Audience Network's proportion is 26.07%,
Messenger's proportion is 26.07%,
Facebook's proportion is 26.02%,
Instagram's proportion is 21.84%,
's proportion is .
In the date of 2021-03-16, Radio FM‘s network with the most ads is Facebook and its proportion is 26.09%.
3. Top 3 Ad Creative Analysis of Radio FM
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Radio FM. We can see some advertising trends.
Top 1 Ad Creative of Radio FM
Ad Details ：
Headline ：📻Écoutez votre musique préférée❤️ en français ou dans toute autre langue de n'importe quel coin du monde avec la Radio FM🌏 Gratuitement
Text ：📻Radio FM vous propose de la musique en direct🎵, des actualités📰, des talk-shows🎙️, des sports🏈 du monde entier🌏. Écoutez ce que vous aimez sur n'importe quel appareil, à tout moment! n'importe où! et laissez les moments vous émouvoir🎼
#StaySafe et profitez de la #Musique
Top 2 Ad Creative of Radio FM
Ad Details ：
Headline ：📻Écoutez votre musique préférée❤️ en français ou dans toute autre langue de n'importe quel coin du monde avec la Radio FM🌏 Gratuitement
Text ：📻Radio FM vous propose de la musique en direct🎵, des actualités📰, des talk-shows🎙️, des sports🏈 du monde entier🌏. Écoutez ce que vous aimez sur n'importe quel appareil, à tout moment! n'importe où! et laissez les moments vous émouvoir🎼
#StaySafe et profitez de la #Musique
Top 3 Ad Creative of Radio FM
Ad Details ：
Headline ：📻Écoutez votre musique préférée❤️ en français ou dans toute autre langue de n'importe quel coin du monde avec la Radio FM🌏 Gratuitement
Text ：📻Radio FM vous propose de la musique en direct🎵, des actualités📰, des talk-shows🎙️, des sports🏈 du monde entier🌏. Écoutez ce que vous aimez sur n'importe quel appareil, à tout moment! n'importe où! et laissez les moments vous émouvoir🎼
#StaySafe et profitez de la #Musique
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 112 | 112 | 100 |
| Popularity | 873 | 873 | 734 |
| Dimensions | 2048 x 1024 | 2048 x 1024 | 2048 x 1024 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | France,Monaco,Belgium,Central African,Congo,Luxembourg,Switzerland | France,Monaco,Belgium,Central African,Congo,Luxembourg,Switzerland | Luxembourg,France,Belgium,Central African,Switzerland,Congo,Monaco |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Radio FM in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Radio FM's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Radio FM, you can click the app name below to view related reports, or you can find more info in ASOTools.