DoctorNow Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the DoctorNow's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DoctorNow.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of DoctorNow
App Name : DoctorNow
OS : Android
Network : Google Ads(Admob),Facebook,YouTube
Developer : DoctorNow Ltd
Publisher : Instagram,Free GPS Offline Maps - Travel, Navigate & Explore,아이즈원 - IZ*ONE 모아보기,RTO Vehicle Owner Details- RTO Vehicle Information,RTO Driving Licence Test,English Listening Practice,Facebook
Total creative ads during the time period : 2,229
Duration : 372
Popularity : 140,364
Check ASO Keywords of DoctorNow
2. DoctorNow’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser DoctorNow in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of DoctorNow in the recent period. As of 2021-03-15, among the DoctorNow‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 8.57%, Playable Ads category's proportion is 0.0%, Image category's proportion is 91.43%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, DoctorNow's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.17%,
Instagram's proportion is 25.58%,
Audience Network's proportion is 22.76%,
Messenger's proportion is 22.49%,
's proportion is .
In the date of 2021-03-15, DoctorNow‘s network with the most ads is Facebook and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of DoctorNow
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DoctorNow. We can see some advertising trends.
Top 1 Ad Creative of DoctorNow
Ad Details ：
Top 2 Ad Creative of DoctorNow
Ad Details ：
Headline ：信諾尊尚醫療保 － 網上投保可享首年保費9折優惠
Top 3 Ad Creative of DoctorNow
Ad Details ：
Headline ：【信諾尊尚醫療保】- 入院免按金，出院仲無須找數添！
Basic Info of Top 3 Ad Creative
|Dimensions||1920 x 1080||750 x 750||400 x 224|
|Countries||China||Hong Kong,Macau,Taiwan||Hong Kong|
|Language||Portuguese||Chinese (Traditional)||Chinese (Simplified)|
Through the above analysis, we can see that the most effective channel for DoctorNow in recent advertising is YouTube, and the main creative type is Video.
In conclusion: The above is a free DoctorNow's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to DoctorNow, you can click the app name below to view related reports, or you can find more info in ASOTools.