Goodreads Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Goodreads’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Goodreads.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Goodreads

App Name : Goodreads

Logo

Goodreads-SocialPeta

OS : Android

Network : Facebook,Twitter,Instagram

Developer : Goodreads

Publisher : Close Up Character: Guess the Picture Quiz!,7 Minute Workout,Video Collage Maker,Gerçek Motor Simülatörü 3D HD,Naga Slots - Khmer Card Games,Bible in English,GulogGratis: Køb & sælg

Total creative ads during the time period : 435

Duration : 2,139

Popularity : 38,621

2. Goodreads’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Goodreads in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Goodreads in the recent period. As of 2020-09-06, among the Goodreads‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Goodreads’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 49.74%,

Messenger’s proportion is 49.74%,

Facebook’s proportion is 0.51%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Goodreads‘s network with the most ads is Instagram and its proportion is 40.0%.

3. Top 3 Ad Creative Analysis of Goodreads

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Goodreads. We can see some advertising trends.

Top 1 Ad Creative of Goodreads

Ad Details :

Headline :Goodreads Review of Star Spangled Scandal: 4 of 5 stars

Text :4/5: A scandal in the 1850s similar to headlines today. U.S. Congressman Daniel E. Sickles, shoots and kills the U.S. Attorney, Philip Barton Key, son of the author of the Star Spangled Banner. A quiet Sunday afternoon shattered by gunfire, not far from the White House, with several witnesses presen...

Top 2 Ad Creative of Goodreads

Ad Details :

Headline :

Text :Moby Dick

Top 3 Ad Creative of Goodreads

Ad Details :

Headline :

Text :Moby Dick

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 289 266 279
Popularity 999 999 999
Dimensions 1080 x 1080 348 x 499 345 x 494
Creative Type Image Image Image
Network Facebook Pinterest Pinterest
Related Ads 1 1 1
Countries United States,Australia,United Kingdom,Canada Czech Czech
Language English NA NA

Through the above analysis, we can see that the most effective channel for Goodreads in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Goodreads’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Goodreads, you can click the app name below to view related reports.