Goodreads Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Goodreads’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Goodreads.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Goodreads
App Name : Goodreads
OS : Android
Network : Facebook,Twitter,Instagram
Developer : Goodreads
Publisher : Close Up Character: Guess the Picture Quiz!,7 Minute Workout,Video Collage Maker,Gerçek Motor Simülatörü 3D HD,Naga Slots - Khmer Card Games,Bible in English,GulogGratis: Køb & sælg
Total creative ads during the time period : 435
Duration : 2,139
Popularity : 38,621
2. Goodreads’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Goodreads in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Goodreads in the recent period. As of 2020-09-06, among the Goodreads‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Goodreads’s the proportion of networks impressions are placed like this:
Instagram’s proportion is 49.74%,
Messenger’s proportion is 49.74%,
Facebook’s proportion is 0.51%,
’s proportion is ,
’s proportion is .
In the date of 2020-09-06, Goodreads‘s network with the most ads is Instagram and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of Goodreads
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Goodreads. We can see some advertising trends.
Top 1 Ad Creative of Goodreads
Ad Details ：
Headline ：Goodreads Review of Star Spangled Scandal: 4 of 5 stars
Text ：4/5: A scandal in the 1850s similar to headlines today. U.S. Congressman Daniel E. Sickles, shoots and kills the U.S. Attorney, Philip Barton Key, son of the author of the Star Spangled Banner. A quiet Sunday afternoon shattered by gunfire, not far from the White House, with several witnesses presen...
Top 2 Ad Creative of Goodreads
Ad Details ：
Text ：Moby Dick
Top 3 Ad Creative of Goodreads
Ad Details ：
Text ：Moby Dick
Basic Info of Top 3 Ad Creative
|Dimensions||1080 x 1080||348 x 499||345 x 494|
|Countries||United States,Australia,United Kingdom,Canada||Czech||Czech|
Through the above analysis, we can see that the most effective channel for Goodreads in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Goodreads’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Goodreads, you can click the app name below to view related reports.