Medibank Mobile Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Medibank Mobile’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Medibank Mobile.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Medibank Mobile

App Name : Medibank Mobile

Logo

Medibank Mobile-SocialPeta

OS : iOS

Network : Facebook,Instagram,YouTube

Developer : Medibank Private Limited

Publisher :

Total creative ads during the time period : 71

Duration : 1,895

Popularity : 6,154

2. Medibank Mobile’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Medibank Mobile in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Medibank Mobile in the recent period. As of 2020-09-07, among the Medibank Mobile‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 26.32%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 42.11%, Carousel category’s proportion is 31.58%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Medibank Mobile’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 75.73%,

Instagram’s proportion is 24.27%,

’s proportion is ,

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In the date of 2020-09-07, Medibank Mobile‘s network with the most ads is Facebook and its proportion is 68.42%.

3. Top 3 Ad Creative Analysis of Medibank Mobile

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Medibank Mobile. We can see some advertising trends.

Top 1 Ad Creative of Medibank Mobile

Ad Details :

Headline :Reasons to work on your sleep

Text :

Top 2 Ad Creative of Medibank Mobile

Ad Details :

Headline :Mushroom Omelette with Kimchi-Style Sauerkraut recipe | Live Better

Text :Adding kimchi to your omelette not only gives it a tangy boost, it also boosts your microbiome and supports your immunity.

Top 3 Ad Creative of Medibank Mobile

Ad Details :

Headline :Mushroom Omelette with Kimchi-Style Sauerkraut recipe | Live Better

Text :Adding kimchi to your omelette not only gives it a tangy boost, it also boosts your microbiome and supports your immunity.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 34 33 33
Popularity 172 168 168
Dimensions 320 x 400 1200 x 800 1200 x 800
Creative Type Video Image Image
Network Facebook Instagram Facebook
Related Ads 1 1 1
Countries Australia Australia Australia
Language English English English

Through the above analysis, we can see that the most effective channel for Medibank Mobile in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Medibank Mobile’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Medibank Mobile, you can click the app name below to view related reports.