Rails Empire Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Rails Empire's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rails Empire.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Rails Empire

App Name : Rails Empire

Logo

Rails Empire-SocialPeta

OS : Android

Network : Audience Network,Instagram,Messenger

Developer : feel free to join

Publisher : Instagram,Facebook

Total creative ads during the time period : 236

Duration : 259

Popularity : 51,052

Check ASO Keywords of Rails Empire

2. Rails Empire’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rails Empire in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Rails Empire in the recent period. As of 2021-03-08, among the Rails Empire‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-08, Rails Empire's the proportion of networks impressions are placed like this:

Facebook's proportion is 29.38%,

Audience Network's proportion is 23.71%,

Messenger's proportion is 23.6%,

Instagram's proportion is 23.31%,

's proportion is .

In the date of 2021-03-08, Rails Empire‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Rails Empire

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rails Empire. We can see some advertising trends.

Top 1 Ad Creative of Rails Empire

Ad Details :

Headline :Train Tycoon Game~馃殏馃殏馃殏馃殏

Text :Build Our Rails Empire锛侊紒 馃殏馃殏

Top 2 Ad Creative of Rails Empire

Ad Details :

Headline :Train Tycoon Game~馃殏馃殏馃殏馃殏

Text :Build Our Rails Empire锛侊紒 馃殏馃殏

Top 3 Ad Creative of Rails Empire

Ad Details :

Headline :Train Tycoon Game~馃殏馃殏馃殏馃殏

Text :Build Our Rails Empire锛侊紒 馃殏馃殏

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 97 97 97
Popularity 741 740 740
Dimensions 400 x 400 400 x 400 400 x 400
Creative Type Video Video Video
Network Audience Network Instagram Messenger
Related Ads 1 1 1
Countries United States,Germany,Australia,Canada,United Kingdom United States,Germany,Canada,Australia,United Kingdom Germany,United Kingdom,United States,Canada,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for Rails Empire in recent advertising is Audience Network, and the main creative type is Video.

In conclusion: The above is a free Rails Empire's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Rails Empire, you can click the app name below to view related reports, or you can find more info in ASOTools.