Goodreads: Book Reviews Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Goodreads: Book Reviews's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Goodreads: Book Reviews.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Goodreads: Book Reviews
App Name : Goodreads: Book Reviews
Logo：
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : Goodreads
Publisher : Instagram,Facebook,小说 - 全本,小说,大全,Close Up Character: Guess the Picture Quiz!,7 Minute Workout,Video Collage Maker
Total creative ads during the time period : 892
Duration : 857
Popularity : 68,799
Check ASO Keywords of Goodreads: Book Reviews
2. Goodreads: Book Reviews’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Goodreads: Book Reviews in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Goodreads: Book Reviews in the recent period. As of 2021-05-26, among the Goodreads: Book Reviews‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Goodreads: Book Reviews's the proportion of networks impressions are placed like this:
Facebook's proportion is 58.19%,
Audience Network's proportion is 41.75%,
Pinterest's proportion is 0.07%,
's proportion is ,
's proportion is .
In the date of 2021-05-26, Goodreads: Book Reviews‘s network with the most ads is Facebook and its proportion is 54.55%.
3. Top 3 Ad Creative Analysis of Goodreads: Book Reviews
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Goodreads: Book Reviews. We can see some advertising trends.
Top 1 Ad Creative of Goodreads: Book Reviews
Ad Details ：
Headline ：Goodreads Review of Star Spangled Scandal: 4 of 5 stars
Text ：4/5: A scandal in the 1850s similar to headlines today. U.S. Congressman Daniel E. Sickles, shoots and kills the U.S. Attorney, Philip Barton Key, son of the author of the Star Spangled Banner. A quiet Sunday afternoon shattered by gunfire, not far from the White House, with several witnesses presen...
Top 2 Ad Creative of Goodreads: Book Reviews
Ad Details ：
Headline ：Notes & Highlights for Witness by Ariel Burger
Text ：OK, 1/3 of the way through Witness by Ariel Burger Already wrote 5 star reviews on Goodreads and Amazon.
I am wondering if this will simply be a book we read for decades, or will it become part of the Mussar cannon as well?
Yes, I have lost some Equanimity over this book.
Here are my highlights Shared on Goodreads.You can comment in Goodreads. Would love to use as a starting point for conversation.
David Wetton do not stop, just buy and read. That goes for everyone else too.
https://www.goodreads.com/notes/40540327-witness/20882554-greg-marcus?ref=bsop
Top 3 Ad Creative of Goodreads: Book Reviews
Ad Details ：
Headline ：Enter to win a free digital copy!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 289 | 645 | 193 |
| Popularity | 999 | 999 | 990 |
| Dimensions | 1080 x 1080 | 1200 x 630 | 1080 x 1080 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | United States,Australia,United Kingdom,Canada | United States | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Goodreads: Book Reviews in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Goodreads: Book Reviews's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Goodreads: Book Reviews, you can click the app name below to view related reports, or you can find more info in ASOTools.