Acorn TV Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Acorn TV's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Acorn TV.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Acorn TV
App Name : Acorn TV
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : RLJ Entertainment, Inc.
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,PhotoGrid Video Collage maker,OLX Classifieds,POTO - Photo Collage Editor
Total creative ads during the time period : 1,550
Duration : 1,874
Popularity : 184,646
Check ASO Keywords of Acorn TV
2. Acorn TV’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Acorn TV in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Acorn TV in the recent period. As of 2021-03-15, among the Acorn TV‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 83.77%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 16.23%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Acorn TV's the proportion of networks impressions are placed like this:
Instagram's proportion is 30.91%,
Facebook's proportion is 29.76%,
Audience Network's proportion is 19.89%,
Messenger's proportion is 19.44%,
's proportion is .
In the date of 2021-03-15, Acorn TV‘s network with the most ads is Instagram and its proportion is 27.83%.
3. Top 3 Ad Creative Analysis of Acorn TV
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Acorn TV. We can see some advertising trends.
Top 1 Ad Creative of Acorn TV
Ad Details ：
Headline ：STREAM NOW ON ACORN TV
Text ：The Hollywood Reporter hails Acorn TV “A glorious streaming service… an essential must-have.”
Top 2 Ad Creative of Acorn TV
Ad Details ：
Headline ：STREAM NOW ON ACORN TV
Text ：The Hollywood Reporter hails Acorn TV “A glorious streaming service… an essential must-have.”
Top 3 Ad Creative of Acorn TV
Ad Details ：
Headline ：START YOUR FREE TRIAL
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 315 | 315 | 310 |
| Popularity | 992 | 991 | 987 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Audience Network | |
| Related Ads | 3 | 3 | 2 |
| Countries | Canada,Australia,Norway,Denmark,South Africa,United States,Sweden,New Zealand | Australia,Norway,Canada,New Zealand,United States,Sweden,Denmark,South Africa | Sweden,Australia,Denmark,South Africa,Norway |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Acorn TV in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Acorn TV's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Acorn TV, you can click the app name below to view related reports, or you can find more info in ASOTools.