HKTVmall – online shopping Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HKTVmall – online shopping's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HKTVmall – online shopping.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HKTVmall – online shopping
App Name : HKTVmall – online shopping
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Audience Network
Developer : Hong Kong Television Network Limited
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Photo Editor & Pic Collage - Sweet Selfie Camera,True Mobile Caller ID Locator & Call Blocker,Fotor - Photo Editor&Collage
Total creative ads during the time period : 7,045
Duration : 2,321
Popularity : 668,344
Check ASO Keywords of HKTVmall – online shopping
2. HKTVmall – online shopping’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HKTVmall – online shopping in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HKTVmall – online shopping in the recent period. As of 2021-03-15, among the HKTVmall – online shopping‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 10.71%, Playable Ads category's proportion is 0.0%, Image category's proportion is 58.04%, Carousel category's proportion is 31.25%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, HKTVmall – online shopping's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.51%,
Messenger's proportion is 33.83%,
Instagram's proportion is 29.33%,
Audience Network's proportion is 2.33%,
's proportion is .
In the date of 2021-03-15, HKTVmall – online shopping‘s network with the most ads is Facebook and its proportion is 33.04%.
3. Top 3 Ad Creative Analysis of HKTVmall – online shopping
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HKTVmall – online shopping. We can see some advertising trends.
Top 1 Ad Creative of HKTVmall – online shopping
Ad Details ：
Headline ：激安電気
Text ：電器用品
Top 2 Ad Creative of HKTVmall – online shopping
Ad Details ：
Headline ：激安電気
Text ：電器用品
Top 3 Ad Creative of HKTVmall – online shopping
Ad Details ：
Headline ：Replacement Air Filters
Text ：You can find the replacement air filters you need for your air purifiers and vacuum cleaners from brands such as Philips, Sharp, Panasonic, Dyson and more. The Air Filter Expert - Pureburg
我地係全球知名牌子專業做air filters 耗材。我地個store 有齊巿面上各大品牌嘅空氣清新機同吸塵機嘅空氣過濾網。Philips, Sharp, Panasonic, Dyson 等通通都有。
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 280 | 280 | 480 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 672 x 352 | 652 x 342 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Hong Kong | Hong Kong | Australia,Canada,United Kingdom,United States |
| Language | Chinese (Traditional) | Chinese (Traditional) | English |
Through the above analysis, we can see that the most effective channel for HKTVmall – online shopping in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free HKTVmall – online shopping's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HKTVmall – online shopping, you can click the app name below to view related reports, or you can find more info in ASOTools.