The Economist Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the The Economist's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps The Economist.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of The Economist
App Name : The Economist
Logo：
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : The Economist
Publisher : Instagram,Facebook,みんなの五目並べ～連珠と五目～,名字で相性〜100万人以上が姓名判断で利用した恋愛診断〜,IELTS Preparation - Lessons & Exams Tips,MIDI 乐谱,分贝测试仪 - 噪音dB检测工具
Total creative ads during the time period : 2,258
Duration : 1,029
Popularity : 270,915
Check ASO Keywords of The Economist
2. The Economist’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser The Economist in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of The Economist in the recent period. As of 2021-03-15, among the The Economist‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, The Economist's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, The Economist‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of The Economist
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of The Economist. We can see some advertising trends.
Top 1 Ad Creative of The Economist
Ad Details ：
Headline ：Too many graduate degrees and not enough prestigious jobs make for bad politics
Text ：Ten years ago, scientist Peter Turchin predicted political discord in America and Europe as a result of the “overproduction of young graduates with advanced degrees”
Top 2 Ad Creative of The Economist
Ad Details ：
Headline ：Ageing can be cured—and, in part, it soon will be
Text ：Andrew Steele has a hopeful message for all those facing the prospect of old age (ie, everyone). Old age needn’t be a massacre; in fact, old age needn’t even be old
Top 3 Ad Creative of The Economist
Ad Details ：
Headline ：The Line in Saudi Arabia is an urbanist’s dream
Text ：Muhammad bin Salman's proposed city would have no cars—or roads—and seems to ignore the laws of physics
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 35 | 29 | 40 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 720 x 720 | 720 x 720 | 720 x 720 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 89 | 6 | 13 |
| Countries | Australia,United Kingdom,United States,Canada | Kenya,Algeria,United Kingdom,Bahrian,Nigeria,Zambia,Portugal,Australia,United States,Canada | Australia,Canada,United States,United Kingdom,Kenya,Guatemala |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for The Economist in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free The Economist's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to The Economist, you can click the app name below to view related reports, or you can find more info in ASOTools.