Harry Potter: Hogwarts Mystery Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Harry Potter: Hogwarts Mystery’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Harry Potter: Hogwarts Mystery.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Harry Potter: Hogwarts Mystery
App Name : Harry Potter: Hogwarts Mystery
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Jam City, Inc.
Publisher : Glamour Me Girl,史上最坑爹的游戏2,CatHotel - Refugio para gatos,Supermodel Star,創意蛋糕店,Death -Fatal Love with Tender Reaper-,대출산왕국
Total creative ads during the time period : 4,486
Duration : 875
Popularity : 354,840
2. Harry Potter: Hogwarts Mystery’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Harry Potter: Hogwarts Mystery in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Harry Potter: Hogwarts Mystery in the recent period. As of 2020-09-07, among the Harry Potter: Hogwarts Mystery‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 11.11%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 88.89%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Harry Potter: Hogwarts Mystery’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 29.18%,
Audience Network’s proportion is 22.12%,
Instagram’s proportion is 22.12%,
Messenger’s proportion is 22.12%,
Facebook’s proportion is 4.45%.
In the date of 2020-09-07, Harry Potter: Hogwarts Mystery‘s network with the most ads is Facebook and its proportion is 22.22%.
3. Top 3 Ad Creative Analysis of Harry Potter: Hogwarts Mystery
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Harry Potter: Hogwarts Mystery. We can see some advertising trends.
Top 1 Ad Creative of Harry Potter: Hogwarts Mystery
Ad Details ：
Headline ：Harry Potter: Hogwarts Mystery
Text ：Master powerful spells to help your friends and duel your enemies! Click here to install now: https://t.co/oqrA1pmpmw
Top 2 Ad Creative of Harry Potter: Hogwarts Mystery
Ad Details ：
Headline ：Your Hogwarts story awaits! 🦉✉️ 🚂 🔮 🧙♀️ 📚 🏆
Top 3 Ad Creative of Harry Potter: Hogwarts Mystery
Ad Details ：
Headline ：Experience YOUR Hogwarts Story! 🦉✉️ 🚂 🔮 🧙♀️ 📚 🏆
Basic Info of Top 3 Ad Creative
|Dimensions||720 x 720||1080 x 1080||400 x 400|
|Countries||Australia,United States,United Kingdom,Canada||Thailand,Jamaica,France,Ireland,Uruguay,British Indian Ocean Territory,United Kingdom,Macau,Czech,Gibraltar,Uganda,Austria,Slovak,Congo,Bhutan,India,Hong Kong,Trinidad and Tobago,Armenia||Botswana,Korea,New Caledonia,Saint Pierre and Miquelon,Belgium,Rwanda,Paraguay,Poland,Slovak,Netherlands,East Timor,Ukraine,South Africa,Croatia,Congo,Denmark,Gabon,Israel,Dominican|
Through the above analysis, we can see that the most effective channel for Harry Potter: Hogwarts Mystery in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free Harry Potter: Hogwarts Mystery’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Harry Potter: Hogwarts Mystery, you can click the app name below to view related reports.