Pigment - Adult Coloring Book Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pigment - Adult Coloring Book's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pigment - Adult Coloring Book.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pigment - Adult Coloring Book
App Name : Pigment - Adult Coloring Book
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Pixite Inc.
Publisher : Instagram,Fotor - Photo Editor&Collage,Facebook,MakeupPlus - Virtual Makeup,Tap Tap Music-Pop Songs,GulogGratis
Total creative ads during the time period : 903
Duration : 1,914
Popularity : 230,538
Check ASO Keywords of Pigment - Adult Coloring Book
2. Pigment - Adult Coloring Book’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pigment - Adult Coloring Book in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pigment - Adult Coloring Book in the recent period. As of 2021-03-15, among the Pigment - Adult Coloring Book‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Pigment - Adult Coloring Book's the proportion of networks impressions are placed like this:
Facebook's proportion is 34.86%,
Instagram's proportion is 26.06%,
Messenger's proportion is 19.93%,
Audience Network's proportion is 19.15%,
's proportion is .
In the date of 2021-03-15, Pigment - Adult Coloring Book‘s network with the most ads is Facebook and its proportion is 26.32%.
3. Top 3 Ad Creative Analysis of Pigment - Adult Coloring Book
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pigment - Adult Coloring Book. We can see some advertising trends.
Top 1 Ad Creative of Pigment - Adult Coloring Book
Ad Details ：
Headline ：Pigment - Coloring Book for Adults
Text ：
Top 2 Ad Creative of Pigment - Adult Coloring Book
Ad Details ：
Headline ：
Text ：* Pigment offers the common "tap-to-fill" option of coloring * 8 kinds of coloring tools * Over 250 FREE pages for you to try * Share your work by email, SMS, Facebook, Instagram, and other social networks
Top 3 Ad Creative of Pigment - Adult Coloring Book
Ad Details ：
Headline ：FREE coloring book app
Text ：The only iOS coloring app that lets you pencil and brush in colors.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 412 | 484 | 834 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 580 x 234 | 400 x 400 | 1200 x 628 |
| Creative Type | Image | Video | Image |
| Network | |||
| Related Ads | 23 | 1 | 1 |
| Countries | United Kingdom,Malaysia,Canada,United States,Australia | United Kingdom,United States,Australia,Canada | United States,Canada,Australia,United Kingdom,Malaysia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pigment - Adult Coloring Book in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Pigment - Adult Coloring Book's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pigment - Adult Coloring Book, you can click the app name below to view related reports, or you can find more info in ASOTools.