Google Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Google’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Google
App Name : Google
Logo：
OS : iOS
Network : Google Ads(Admob),Twitter,Facebook
Developer : Google LLC
Publisher : Flood–It!,Buraco Canastra Online,オセロクエスト (旧リバーシ大戦),Zip & RAR File Extractor,SoundTube Free Music Player,Buraco Mano a Mano,拼音學習伴侶 - 學習普通話App,Damas Online,QR Code Scanner - Fast Scan
Total creative ads during the time period : 4,829
Duration : 2,201
Popularity : 139,628
2. Google’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Google in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Google in the recent period. As of 2020-09-07, among the Google‘s ad creative, the Html category’s proportion is 62.28%, Video category’s proportion is 21.93%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 12.28%, Carousel category’s proportion is 3.51%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Google’s the proportion of networks impressions are placed like this:
Google Ads(Admob)’s proportion is 99.86%,
YouTube’s proportion is 0.14%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-07, Google‘s network with the most ads is Google Ads(Admob) and its proportion is 99.12%.
3. Top 3 Ad Creative Analysis of Google
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google. We can see some advertising trends.
Top 1 Ad Creative of Google
Ad Details ：
Headline ：Demo App
Text ：
Top 2 Ad Creative of Google
Ad Details ：
Headline ：
Text ：When it comes to your interests, wouldn’t you love always being in the know? So, for all those cricket-crazy folks, just look below the search bar on the Google app for live scores, match highlights, and updates. Your interests are waiting to be discovered. #PataHai https://apple.co/2FjqcRz
Top 3 Ad Creative of Google
Ad Details ：
Headline ：Search & browse with Google
Text ：Try out Google Search
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 400 | 24 | 34 |
| Popularity | 999 | 339 | 176 |
| Dimensions | 640 x 406 | 1024 x 1280 | 480 x 720 |
| Creative Type | Video | Video | Video |
| Network | IronSource | Google Ads(Admob) | |
| Related Ads | 1 | 2 | 1 |
| Countries | Australia,Germany,Canada,Egypt,Nigeria,Italy,Israel,Netherlands,Norway,Belarus,Oman | India | Australia,Canada,United Kingdom,United States |
| Language | Portuguese | English | English |
Through the above analysis, we can see that the most effective channel for Google in recent advertising is IronSource, and the main creative type is Video.
In conclusion: The above is a free Google’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Google, you can click the app name below to view related reports.