Google Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Google’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Google

App Name : Google

Logo

Google-SocialPeta

OS : iOS

Network : Google Ads(Admob),Twitter,Facebook

Developer : Google LLC

Publisher : Flood–It!,Buraco Canastra Online,オセロクエスト (旧リバーシ大戦),Zip & RAR File Extractor,SoundTube Free Music Player,Buraco Mano a Mano,拼音學習伴侶 - 學習普通話App,Damas Online,QR Code Scanner - Fast Scan

Total creative ads during the time period : 4,829

Duration : 2,201

Popularity : 139,628

2. Google’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Google in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Google in the recent period. As of 2020-09-07, among the Google‘s ad creative, the Html category’s proportion is 62.28%, Video category’s proportion is 21.93%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 12.28%, Carousel category’s proportion is 3.51%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Google’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 99.86%,

YouTube’s proportion is 0.14%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Google‘s network with the most ads is Google Ads(Admob) and its proportion is 99.12%.

3. Top 3 Ad Creative Analysis of Google

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google. We can see some advertising trends.

Top 1 Ad Creative of Google

Ad Details :

Headline :Demo App

Text :

Top 2 Ad Creative of Google

Ad Details :

Headline :

Text :When it comes to your interests, wouldn’t you love always being in the know? So, for all those cricket-crazy folks, just look below the search bar on the Google app for live scores, match highlights, and updates. Your interests are waiting to be discovered. #PataHai https://apple.co/2FjqcRz

Top 3 Ad Creative of Google

Ad Details :

Headline :Search & browse with Google

Text :Try out Google Search

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 400 24 34
Popularity 999 339 176
Dimensions 640 x 406 1024 x 1280 480 x 720
Creative Type Video Video Video
Network IronSource Facebook Google Ads(Admob)
Related Ads 1 2 1
Countries Australia,Germany,Canada,Egypt,Nigeria,Italy,Israel,Netherlands,Norway,Belarus,Oman India Australia,Canada,United Kingdom,United States
Language Portuguese English English

Through the above analysis, we can see that the most effective channel for Google in recent advertising is IronSource, and the main creative type is Video.

In conclusion: The above is a free Google’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Google, you can click the app name below to view related reports.