Google Stadia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Google Stadia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google Stadia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Google Stadia
App Name : Google Stadia
Logo：
OS : iOS
Network : Facebook,YouTube,Instagram
Developer : Google LLC
Publisher : Instagram,Facebook,四图猜歌名,星星消消乐 - 官方正版掌上消灭糖果,Drift Mania Championship,密室逃脱：100个房间之六,الاربعون النووية :احاديث كاملة,Royale Summoners - War Of Dragon And Monster
Total creative ads during the time period : 296
Duration : 442
Popularity : 23,233
Check ASO Keywords of Google Stadia
2. Google Stadia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Google Stadia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Google Stadia in the recent period. As of 2021-02-18, among the Google Stadia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 60.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.0%, Carousel category's proportion is 20.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-18, Google Stadia's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-18, Google Stadia‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Google Stadia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google Stadia. We can see some advertising trends.
Top 1 Ad Creative of Google Stadia
Ad Details ：
Headline ：Play when and where you want
Text ：Join Stadia Pro now
Top 2 Ad Creative of Google Stadia
Ad Details ：
Headline ：Disponibile su Stadia!
Text ：Lanciati nella Stagione 8 di PUBG e scopri la nuova Sanhok ovunque ti trovi con Stadia.
Top 3 Ad Creative of Google Stadia
Ad Details ：
Headline ：Gioca a PUBG su Stadia
Text ：La Stagione 8 di PUBG è a un clic di distanza.
Preparati a lottare e a conquistare la giungla su Stadia.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 139 | 57 | 57 |
| Popularity | 542 | 532 | 407 |
| Dimensions | 288 x 512 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | ||
| Related Ads | 2 | 13 | 17 |
| Countries | United Kingdom,United States,Canada,Australia | Italy | Italy |
| Language | English | Italian | Italian |
Through the above analysis, we can see that the most effective channel for Google Stadia in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Google Stadia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Google Stadia, you can click the app name below to view related reports, or you can find more info in ASOTools.