GoPlay Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the GoPlay's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps GoPlay.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of GoPlay
App Name : GoPlay
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : PT. Aplikasi Karya Anak Bangsa
Publisher : Instagram,Facebook,Remote Control For Sony TV,MahjongSolitaire1000 - Free,Hypnose - Power
Total creative ads during the time period : 173
Duration : 245
Popularity : 16,074
Check ASO Keywords of GoPlay
2. GoPlay’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser GoPlay in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of GoPlay in the recent period. As of 2021-03-16, among the GoPlay‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, GoPlay's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-16, GoPlay‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of GoPlay
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of GoPlay. We can see some advertising trends.
Top 1 Ad Creative of GoPlay
Ad Details ：
Headline ：Nonton tayangan berkualitas, cuma ada di GoPlay!
Text ：Nggak usah lagi susah-susah cari link buat ilegal streaming! Tinggal download GoPlay, kamu bisa akses tayangan-tayangan eksklusif kayak Perempuan Tanah Jahanam, Pretty Boys, dan Help is On the Way. Mudah dan terjangkau!
Top 2 Ad Creative of GoPlay
Ad Details ：
Headline ：Di sini kamu bisa nonton karya sineas lokal!
Text ：Ada begitu banyak film independen yang bisa kamu pilih mulai dari komedi, romansa, thriller, animasi, dokumenter dan banyak lagi. Kamu juga bisa kasih kontribusi lho buat nunjukkin dukunganmu. Cek katalognya dengan download GoPlay sekarang!
Top 3 Ad Creative of GoPlay
Ad Details ：
Headline ：Yang kocak & bikin ngakak di GoPlay
Text ：Merantau ke ibukota buat masuk TV, mendadak jadi kaya, disuruh jadi guru ngaji, ribetnya kerja dari rumah, drama mama mertua, sampai stand up comedy kocak. Tinggal kamu pilih mau nonton yang mana karena semuanya ada di GoPlay. Temukan hiburan lucu nan seru biar hari-harimu lebih berwarna dengan download aplikasinya sekarang!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 25 | 25 | 25 |
| Popularity | 128 | 128 | 128 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for GoPlay in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free GoPlay's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to GoPlay, you can click the app name below to view related reports, or you can find more info in ASOTools.