Gorillas Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Gorillas's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Gorillas.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Gorillas
App Name : Gorillas
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Gorillas Technologies GmbH
Publisher : Instagram,Facebook
Total creative ads during the time period : 965
Duration : 271
Popularity : 159,576
Check ASO Keywords of Gorillas
2. Gorillas’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Gorillas in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Gorillas in the recent period. As of 2021-03-15, among the Gorillas‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 28.36%, Playable Ads category's proportion is 0.0%, Image category's proportion is 53.79%, Carousel category's proportion is 17.85%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Gorillas's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.56%,
Audience Network's proportion is 25.05%,
Instagram's proportion is 24.83%,
Messenger's proportion is 24.56%,
's proportion is .
In the date of 2021-03-15, Gorillas‘s network with the most ads is Facebook and its proportion is 26.16%.
3. Top 3 Ad Creative Analysis of Gorillas
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Gorillas. We can see some advertising trends.
Top 1 Ad Creative of Gorillas
Ad Details ：
Headline ：HEY MITTE! 🛒
Text ：We deliver your groceries in 10 minutes! 🦍❤️
Top 2 Ad Creative of Gorillas
Ad Details ：
Headline ：HEY KÖLN-SÜLZ & UMGEBUNG! 🛒
Text ：Gorillas ist jetzt auch in Sülz, Lindenthal & Zollstock. Heißt wir liefern euch eure Lebensmittel in Windeseile! 🦍❤️ Downloade die App & erhaltet 5€ auf die erste Bestellung mit dem Code KOELN5
Top 3 Ad Creative of Gorillas
Ad Details ：
Headline ：HEY KÖLN-SÜLZ & UMGEBUNG! 🛒
Text ：Gorillas ist jetzt auch in Sülz, Lindenthal & Zollstock. Heißt wir liefern euch eure Lebensmittel in Windeseile! 🦍❤️ Downloade die App & erhaltet 5€ auf die erste Bestellung mit dem Code KOELN5
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 109 | 81 | 81 |
| Popularity | 649 | 616 | 616 |
| Dimensions | 1080 x 1920 | 1080 x 1920 | 1080 x 1080 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 6 | 1 | 1 |
| Countries | Germany | Germany | Germany |
| Language | English | German | German |
Through the above analysis, we can see that the most effective channel for Gorillas in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Gorillas's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Gorillas, you can click the app name below to view related reports, or you can find more info in ASOTools.