即刻天气 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 即刻天气's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 即刻天气.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 即刻天气
App Name : 即刻天气
Logo：
OS : Android
Network : 今日头条,头条穿山甲,西瓜视频
Developer : 上海极客公社企业发展有限公司
Publisher : 今日头条,一点资讯：为你私人定制的资讯客户端,360手机助手,百度,抖音短视频,騰訊視頻,最右,成语消消消
Total creative ads during the time period : 4,650
Duration : 657
Popularity : 247,467
Check ASO Keywords of 即刻天气
2. 即刻天气’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 即刻天气 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 即刻天气 in the recent period. As of 2021-03-11, among the 即刻天气‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 83.78%, Playable Ads category's proportion is 0.0%, Image category's proportion is 16.22%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 即刻天气's the proportion of networks impressions are placed like this:
头条穿山甲's proportion is 35.67%,
西瓜视频's proportion is 32.98%,
今日头条's proportion is 25.67%,
抖音短视频's proportion is 5.68%,
's proportion is .
In the date of 2021-03-11, 即刻天气‘s network with the most ads is 西瓜视频 and its proportion is 45.95%.
3. Top 3 Ad Creative Analysis of 即刻天气
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 即刻天气. We can see some advertising trends.
Top 1 Ad Creative of 即刻天气
Ad Details ：
Headline ：深圳未来15日天气预报已更新，精准到几点几分下雨！
Text ：本地未来15日天气预报已更新，精准到几点几分下雨！
Top 2 Ad Creative of 即刻天气
Ad Details ：
Headline ：精准预报未来15天天气，有时间随时随地观看
Text ：
Top 3 Ad Creative of 即刻天气
Ad Details ：
Headline ：本区天气预报已更新！精确到几点几分下雨，早查早知道
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 274 | 258 | 215 |
| Popularity | 961 | 846 | 516 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | 西瓜视频 | 百度 | 今日头条 |
| Related Ads | 2 | 3 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 即刻天气 in recent advertising is 西瓜视频, and the main creative type is Video.
In conclusion: The above is a free 即刻天气's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 即刻天气, you can click the app name below to view related reports, or you can find more info in ASOTools.