Groove Life Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Groove Life's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Groove Life.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Groove Life
App Name : Groove Life
Logo：
OS : iOS
Network : Instagram,Facebook,Messenger
Developer : Mike Melnikov
Publisher : Instagram,Facebook,Bird World - Quiz about Famous Birds of the Earth
Total creative ads during the time period : 98
Duration : 286
Popularity : 45,987
Check ASO Keywords of Groove Life
2. Groove Life’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Groove Life in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Groove Life in the recent period. As of 2021-03-15, among the Groove Life‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Groove Life's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.28%,
Audience Network's proportion is 24.92%,
Facebook's proportion is 24.91%,
Messenger's proportion is 24.89%,
's proportion is .
In the date of 2021-03-15, Groove Life‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Groove Life
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Groove Life. We can see some advertising trends.
Top 1 Ad Creative of Groove Life
Ad Details ：
Headline ：Women's Thin Solid Silicone Ring
Text ：🛒 Your Cart Misses You! 🛒
Groove Life has a 94-year no BS warranty AND it's guaranteed to fit or we'll send you the right size for free!
We only have a few left, so don't wait!
Top 2 Ad Creative of Groove Life
Ad Details ：
Headline ：Women's Thin Solid Silicone Ring
Text ：Don't forget your order! It's guaranteed to fit or we'll send you another size for free!
Your cart is reserved for 72 hours, so don't wait!
Top 3 Ad Creative of Groove Life
Ad Details ：
Headline ：Bloom - Thin Silicone Ring
Text ：Don't forget your order! It's guaranteed to fit or we'll send you another size for free!
Your cart is reserved for 72 hours, so don't wait!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 253 | 253 | 253 |
| Popularity | 999 | 990 | 990 |
| Dimensions | 600 x 400 | 600 x 400 | 600 x 400 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 2 | 2 |
| Countries | Australia,Canada,United Kingdom,United States | Canada,Australia,United Kingdom,United States | Australia,Canada,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Groove Life in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Groove Life's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Groove Life, you can click the app name below to view related reports, or you can find more info in ASOTools.