Guitar Handbook Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Guitar Handbook's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Guitar Handbook.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Guitar Handbook
App Name : Guitar Handbook
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Adrian DiMatteo
Publisher : Instagram
Total creative ads during the time period : 88
Duration : 231
Popularity : 13,128
Check ASO Keywords of Guitar Handbook
2. Guitar Handbook’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Guitar Handbook in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Guitar Handbook in the recent period. As of 2021-03-27, among the Guitar Handbook‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-27, Guitar Handbook's the proportion of networks impressions are placed like this:
Instagram's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-27, Guitar Handbook‘s network with the most ads is Instagram and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Guitar Handbook
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Guitar Handbook. We can see some advertising trends.
Top 1 Ad Creative of Guitar Handbook
Ad Details ：
Headline ：
Text ：Take your guitar chord theory to the next level. Learn over 100,000 NEW GUITAR CHORDS! Download Chord Atlas now to get started.
Top 2 Ad Creative of Guitar Handbook
Ad Details ：
Headline ：Chord Atlas | Guitar
Text ：More guitar chords than you can imagine! High quality guitar sounds, thousands of chord shapes, all inversions in any key. - Tap the Fretboard to play the strings - Tap the Play Buttons to strum the chord or play all strings simultaneously - Use the Chord Picker to select a Root Note and Chord Ty...
Top 3 Ad Creative of Guitar Handbook
Ad Details ：
Headline ：Chord Atlas | Guitar
Text ：Take your guitar chord theory to the next level. Download Chord Atlas now to get started.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 51 | 63 | 45 |
| Popularity | 317 | 260 | 258 |
| Dimensions | 400 x 400 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 1 |
| Countries | Australia,United States,United Kingdom | Australia,United Kingdom,United States | Australia,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Guitar Handbook in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Guitar Handbook's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Guitar Handbook, you can click the app name below to view related reports, or you can find more info in ASOTools.