Lucidchart Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lucidchart's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lucidchart.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lucidchart
App Name : Lucidchart
OS : iOS
Network : Google Ads(Admob),YouTube,Facebook
Developer : Lucid Software
Publisher : Instagram,PM Formulas (PMP exam prep),推方块 － 经典推箱子解谜华容道手游,Calcolo IVA,Electric Piano HD,口袋歌单,Belajar PC For Android,Smart Lens - Text Scanner (OCR),Punjabi Desi Photos
Total creative ads during the time period : 368
Duration : 1,770
Popularity : 35,975
Check ASO Keywords of Lucidchart
2. Lucidchart’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lucidchart in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lucidchart in the recent period. As of 2021-03-15, among the Lucidchart‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 66.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Lucidchart's the proportion of networks impressions are placed like this:
Facebook's proportion is 54.84%,
Instagram's proportion is 27.2%,
Audience Network's proportion is 17.96%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Lucidchart‘s network with the most ads is Facebook and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of Lucidchart
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lucidchart. We can see some advertising trends.
Top 1 Ad Creative of Lucidchart
Ad Details ：
Headline ：Internet Names for Hedgehogs
Top 2 Ad Creative of Lucidchart
Ad Details ：
Headline ：Internet Names for Snakes - Part 2
Text ：Poodle noodles, strings do stings, & more! It's time for some additional snake lingo. (Photo Credits in the first comment!)
Top 3 Ad Creative of Lucidchart
Ad Details ：
Headline ：Doggos in Costooms
Basic Info of Top 3 Ad Creative
|Dimensions||400 x 400||400 x 400||400 x 400|
|Countries||United States,Australia,South Africa,Ireland,Canada,United Kingdom||New Zealand,South Africa,United States,United Kingdom,Canada,Australia||New Zealand,United States,Canada,United Kingdom,Australia,Ireland,South Africa|
Through the above analysis, we can see that the most effective channel for Lucidchart in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Lucidchart's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lucidchart, you can click the app name below to view related reports, or you can find more info in ASOTools.